Reels | AI Campaigns for Google Ads | If Not Amazon, Who?

Reels | AI Campaigns for Google Ads | If Not Amazon, Who?

Instagram Reels Dos and Don’ts Instagram Reels has emerged as a powerful tool for businesses to showcase their products, services, and brand personality. Let’s explore the Dos and Don’ts of Instagram Reels. Do: Show Authenticity and Brand Personality...
Consumer Behavior | European Forum | Industry Event Recaps

Consumer Behavior | European Forum | Industry Event Recaps

Key Takeaways from the Latest CRC Consumer Behavior Study Recently, the Cleveland Research Company (CRC) released a study on consumer behavior, providing valuable insights into the current consumer mindset and how marketing strategies can be tailored to achieve...
Enhance Your E-commerce Strategy with Social Media

Enhance Your E-commerce Strategy with Social Media

As the digital landscape continues to evolve, social media platforms are becoming increasingly important for businesses looking to engage with their customers and drive sales. In recent years, the concept of social commerce has emerged as a powerful new way for...
Amazon Europe Rumored to Terminate 1P Distributor Contracts

Amazon Europe Rumored to Terminate 1P Distributor Contracts

Amazon has been around for over a quarter of a century, yet everyone from manufacturers to resellers are all still learning how best to leverage the platform, as it evolves. Rumors are circulating this week that Amazon Europe will terminate contracts with 1P...
Are you ready to meet consumers where they are in 2023?

Are you ready to meet consumers where they are in 2023?

It’s becoming increasingly evident that you need to meet consumers where they are in order to sustain a strong omnichannel platform. Kristin Stevens, VP, E-commerce, shares five takeaways to consider as you strategize for the New Year: Content Marketing  Consistency...