10 Ways to Use Wholesale Trace Data

10 Ways to Use Wholesale Trace Data

Informed Account Alignment: ​ Map broker and sales team alignment to ensure you are covering the right customers. Enrich sales data with CRM activity to see if your efforts are paying off.​ Uncover Revenue Opportunities: ​ Match trace data against Highlands’s...
2023 Predications for the B2B Distribution Industry

2023 Predications for the B2B Distribution Industry

Manufacturers and distributors have spent the past 24 months navigating the complexities brought on by the COVID-19 pandemic. Whether it was upending the typical sales interaction, supply chain disruptions, or widespread inflation, there were no shortage of challenges...
Trace Data Analytics Capabilities

Trace Data Analytics Capabilities

What is Trace Data? Wholesalers provide reporting, known as trace data, to manufacturers to address the downstream visibility challenges that come with selling through the wholesale channel – i.e., knowing what distributors are purchasing your products. Trace...