10 Ways to Use Wholesale Trace Data

10 Ways to Use Wholesale Trace Data

Informed Account Alignment: ​ Map broker and sales team alignment to ensure you are covering the right customers. Enrich sales data with CRM activity to see if your efforts are paying off.​ Uncover Revenue Opportunities: ​ Match trace data against Highlands’s...
Virtual Sales is Here to Stay

Virtual Sales is Here to Stay

In the era of digital transformation and evolving consumer behavior, inside sales is not just a response to adversity; it’s an agent of revolutionary change in the B2B sector. What began as a means to adapt to challenges has become a driving force shaping the...
Appealing to Todays B2B Buyer

Appealing to Todays B2B Buyer

It’s time to stop the excuses – B2B buyers are just regular people. In this 4 minute video, I make my case for B2B brands to enhance their content in order to appeal to their current target audience. In order to stand out from your competition, you have to...