Reading Between the Lines: Decoding TikTok Shop in the US

Reading Between the Lines: Decoding TikTok Shop in the US

After huge success in Asia, and hitting some speed bumps in the UK, TikTok is doubling down on guiding users toward in-app purchases in the US. TikTok Shop continues to aggressively gain traction in Southeast Asia – According to Singapore-based consultancy, Momentum...
Are you ready to meet consumers where they are in 2023?

Are you ready to meet consumers where they are in 2023?

It’s becoming increasingly evident that you need to meet consumers where they are in order to sustain a strong omnichannel platform. Kristin Stevens, VP, E-commerce, shares five takeaways to consider as you strategize for the New Year: Content Marketing  Consistency...
Reading Between the Lines: Decoding TikTok Shop in the US

GS1/TikTok Webinar Follow-Up with Jon Livingstone

Highlands recently participated in a GS1 UK webinar, along with TikTok, to discuss the best ways brands can start selling through TikTok Shop. Jonathan Livingstone, Head of Live + Social at Highlands, was one of the hosts and shared with us his key takeaways brands...
Making the B2B to D2C Jump

Making the B2B to D2C Jump

In early pandemic days…  TIME OUT.  Who would have thought that we’d be starting out sentences with that word, pandemic? Wearing masks and getting your temperature taken everywhere you go like it’s normal. Strange times we live in!   OKAY, TIME IN.  In early pandemic...
Coronavirus: How Do We Speak To Customers?

Coronavirus: How Do We Speak To Customers?

It’s been quite a month for our marketing team with everyone working remotely since mid-March. Luckily, we already had tools in place that allow us to virtually collaborate and still be productive from our couches, home offices and in our stretchy pants. We’ve enjoyed...