B2B Trends for 2024 

B2B Trends for 2024 

As we look ahead to 2024, several exciting trends are set to reshape the B2B landscape. Let’s dive into the key trends that will drive B2B success in the digital age:    Customer Experience Reigns Supreme  In 2024, the customer experience (CX) will remain the...
Essendant Experts To Join TikTok Shop Webinar

Essendant Experts To Join TikTok Shop Webinar

Highlands is pleased to announce that two fulfillment experts from Essendant will be joining the TikTok Shop webinar scheduled for November 29, 2023. Chris James, Sr. Director, Essendant Fulfillment Services, and Adam Gleason, Manager, Essendant Fulfillment Services,...
Interactive E-commerce: Enhancing the In-Store Experience

Interactive E-commerce: Enhancing the In-Store Experience

With consumer shopping habits and preferences evolving away from in-store shopping, providing a positive and cost-effective online customer experience should be a priority for brands seeking to utilize e-commerce channels to target consumers. A study discovered that...
Using Listing Tools: Essentials for Multi-channel Sellers

Using Listing Tools: Essentials for Multi-channel Sellers

Traditional forms of multi-channel listings have historically included the promotion of products or services in catalogs, brick-and-mortar stores, and print media. Now, as e-commerce adoption rates are growing globally, online channels are ideal for brands seeking to...
Omnichannel Marketing: Strategies to Boost E-commerce Sales

Omnichannel Marketing: Strategies to Boost E-commerce Sales

Online shoppers have grown to expect brands to deliver seamless, multi-channel shopping experiences. Whether it’s browsing social channels, exploring websites, or shopping at brick-and-mortar stores, customers expect consistency at every touchpoint. To satisfy...