B2B Sales | Highlands

Trusted since 1962

Grow sales in new and existing channels

Targeted end-user demand creation

HQ Sales

Highlands headquarter specialists have experience coordinating and directing field sales initiatives. Our coverage includes gap analysis and product conversion opportunities, channel strategy development and implementation, product placement and more. Find out more by reading a related case study.

Field Sales

Our field sales team has established, longstanding relationships with the key local personnel across the market for targeted enterprise selling, coordinating brand and product launches and providing relevant sales training in the field.

Client Services

Client services delivers uniform execution from start to finish. Just some of these activities include: on-boarding, Masterfile management, portal uploads, marketing material distribution and activity reporting.

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Latest B2B News & Articles

Channels are dead. Long live the channel.

Have you been a winner or a loser during the pandemic? Given the uncertainty of when normality (or any semblance of it) will return, do you think you’ll be a winner then? Provided the huge impact COVID-19 has had on retailers and B2B resellers, do you even...

Making the B2B to D2C Jump

In early pandemic days… TIME OUT. Who would have thought that we’d be starting out sentences with that word, pandemic? Wearing masks and getting your temperature taken everywhere you go like it’s normal. Strange times we live in! OKAY, TIME IN. In early pandemic...

Point of View from a Field Sales Team Member

and we are on the eve of the sixth month of COVID-19. I know I’m not alone as I continue to process this absolute shift of life – of health and safety, mental well-being, managing family and friendships beyond 6 feet, navigating a pandemic lockdown and oh yeah, adapting to an adjusted work environment of the home office… perhaps forever?!?