Gordon Christiansen, Highlands COO, was asked to present as part of the ‘Psychology of Customer Journeys’ BrightTalk series. If you missed the 30-minute webinar, he addressed customer ownership in the modern world, and you can access the recording here: https://bit.ly/3fzfEAT.
In the presentation, he continues building on Highlands’ views of Modern Consumerism. If you haven’t read our thinking concerning who customer 4.0 is, we invite you to learn more in our Customer 4.0 White Paper.
Gordon originally presented this concept at the June 2019 OPI European Forum in Berlin and again in November at OPI’s Global Forum in Chicago. If you’d like to learn more, let’s talk; [email protected].