Prime Day Prep
Prime Day is right around the corner, we’re estimating that the event will occur sometime around mid-July. In 2021, consumers purchased a staggering $11.2 billion dollars on Prime Day, a 7.7% increase from 2020. This year, we are expecting to see a continued rise in sales. We’re advising brands to start strategizing for Prime Day sooner, so they can take full advantage of the increase in traffic throughout the event. Here are a few tips to keep in mind:
PPC Campaign Costs Are on the Rise
With so many e-tailers competing for the same popular keywords, the cost of PPC (pay-per-click) campaigns have started to rise exponentially. As a result, be thoughtful of your advertising budget when considering your PPC campaign strategy. For some, it may make sense to spend the extra dollars on relevant keywords for best-selling items in order to stay competitive. For others, the right strategy may be to relocate funds towards new, less competitive keywords and other products. We suggest you test out various strategies in anticipation of Prime Day to identify which method is most likely to generate the most sales.
Review Every Aspect of Your Amazon Store
First impressions are important, and with so many eyeballs being directed towards Amazon on Prime Day, it’s crucial that your Amazon store is in great shape prior to the event. Ensure everything from your keywords, titles, product descriptions, to imagery and video are all optimized and ready for the customer’s eyes. This is also a great opportunity to review prices and make adjustments to stay competitive.
Market Your Brand with Product Inserts
Prime Day sales give you an organic opportunity to market your brand. A great idea is to include product inserts in your packaging that include links to social media accounts, contact information, coupons, where to leave a review, and more.
These are just a few tips to get you started, for more help prepping for Prime Day, contact us!
Shopping Behaviors on Amazon, Target, and Walmart
CRC recently published a report that compared the online shopping behaviors of consumers on Amazon, Target, and Walmart. Many of these consumers have quite a bit in common. However, there were certain stand-out differences that should be noted. To start, Amazon experiences the highest of orders at 54 per year on average. Secondly, Walmart experiences the highest number of items per order (9 on average). Lastly, while the majority of consumers price check, the most do on Target at 72% of orders at 54 per year on average. Secondly, Walmart experiences the highest number of items per order (9 on average). Lastly, while the majority of consumers price check, the most do on Target at 72%.
Let’s dive deeper into who these shoppers are and the difference in how they shop on each of these websites.
The Amazon shopper is on average around 45 years old. An estimated 36% live with a significant other, 71% live in single-family homes, 60% hold a bachelor’s degree or higher, and 47% work full-time. The majority of these shoppers live in an urban area (49%), 40% live in suburban areas, and the remaining 11% in rural areas. For many, shopping on Amazon makes up around 43% of their total purchases for the year. When it comes to social media use, the Amazon shopper uses Facebook the most frequently (75%) followed by YouTube at 65%, Instagram at 58%, and Twitter at 48%.
On average, they place around 54 orders a year, with an average of 7 items included per order. 57% of consumers price check, and they credit the quality and value of a product as their main motivator to make a purchase.
The Walmart shopper is on average 41 years old with 38% living with children, 68% in a single-family home, 60% hold a bachelor’s degree or higher, and 55% work full-time. The majority of these shoppers live in urban areas (57%), while 28% live in suburban neighborhoods and 15% live in rural areas. CRC’s research shows that around 90% of consumers who shop online at Walmart also shop in the physical stores. Walmart shoppers are the most active on Facebook (79%) followed by YouTube (68%), Instagram (64%), and Twitter (51%).
On average they place around 45 orders per year, with around 9 items per order. An estimated 63% of Walmart shoppers price check and consider value and quality as the most important attributes when making a purchase.
The Target shopper is on average 37 years old with 46% living with children, 68% in a single-family home, 80% hold a bachelor’s degree or higher, and 80% also work full-time. The majority of Target shoppers live in urban areas (72%), while 24% live in suburban areas and 5% live in rural areas. A whopping 95% of Target.com customers also shop in their physical stores. They regularly use social media, especially Facebook (87%), YouTube (77%), Instagram (77%), and Twitter (72%).
On average they place around 52 orders per year with around 7 items per purchase. About 72% of shoppers price check, and they believe that quality and value are the most important attributes to consider.
To learn more about consumer behaviors and how to strategize accordingly, contact us.
Is eBay Adding Crypto to Payment Options?
It’s reported eBay may be adding crypto to their payment options soon according to various reports. In an effort to become the go-to marketplace for the Gen Z/Millennial generations, the e-commerce giant is expected to integrate crypto payment options soon. Currently, eBay accepts credit cards, debit cards, PayPal, Apple Pay, and Google Pay. To learn more about what this means, reach out to us.
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