Consumer brand giant, Reckitt, took aim at the B2B space with the launch of its Pro Solutions business. You’ll recognize brands from its portfolio such as Lysol, Air Wick, Harpic and Dettol.
Reckitt was recently highlighted in the January/February 2022 issue of OPI. Here’s an excerpt from the article:
“Lysol Pro Solutions and Dettol Pro Solutions represent a strong opportunity to drive long-term and sustainable growth via our value proposition. We will continue to partner with redistribution and distribution partners to grow the market as a whole via segment penetration and value-add incremental propositions, with a focus on the front-of-house space by setting a trusted standard of protection with our brands.” – Jonathan Weiss, Global Business Solutions Commercial Director for Europe, Australia & New Zealand
Last year, Highlands announced an exclusive partnership with Reckitt in the USA that included taking the Lysol® Pro Solutions program and engaging with key distributors and large enterprise customers across multiple B2B channels.
“The collaboration between Reckitt and Highlands has been fantastic. Jointly, we are gaining great traction with our distribution partners and developing high value and sustainable opportunities,” says Bob O’Gara, CEO, Highlands.
Reckitt also engaged Highlands to support their growth in Europe. Reckitt’s Pro business in Europe is more embryonic and required a different approach from Highlands USA. “It’s an exciting time to work with Reckitt. They are fully committed to B2B channels and helping them build out their European distribution network is fun and rewarding,” commented Jade Wilson, Managing Director, Highlands Europe.
You can read the full OPI interview with Jonathan Weiss and Max Shearwood, Global Business Solutions Commercial Director for the Americas, here: Spotlight: Reckitt – going Pro. If you’re a manufacturer looking for cohesive representation across multiple channels and geographies, contact us to find out how Highlands can work for you.