OPMA Partners with Blippar, the Leading International Augmented Reality (AR) Specialists

| Press Release
February 5, 2018

In 2018, more than ever, businesses are using advanced tools, like AR, to boost success. With this ever-growing technology use, visual collaboration tools, such as augmented reality, have simplified processes that were previously more complex, and delivered more engaging user experiences. 

Mike Metchikoff, President at OPMA, says "Creating differentiation and getting more eyeballs on marketing collateral is an increasingly challenging task in a highly competitive landscape. OPMA recognizes the need to offer more intriguing and sophisticated solutions for clients and augmented reality will be at the forefront of our constantly evolving solution set.  We have experience working with Blippar subsidiary, Layar, and we are excited to utilize Blippar’s more robust technology platform to provide enhanced consumer experiences for our clients and their customers."

"Augmented reality can help visualize the features and quality of a product in a highly engaging way. This enhances and streamlines the sales and conversion process by equipping customers with everything they need to confidently purchase. Given OPMA's history of innovative marketing solutions for their clients, we are thrilled to partner with them to bring AR to the office products industry," adds Alana Kalin, Commercial Head US. 

For more information about OPMA, visit opma.com.
For more information about Blippar, visit blippar.com.

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