As 2018 approaches, it’s no secret that even your Grandfather knows how to Google search, be it bunco rules or Velcro strapped Reeboks. When it comes to buying a product or service, most of us perform a Google search. Often, I perform a Google search to check product reviews and compare prices between different online selling portals (Amazon, Target, Walmart, etc.).
Consumers may not be familiar with the channel they end up buying the product from, but they know they’re on the hunt for the best product at the most competitive price. With the amount of results a Google search can provide, it’s important that your website appears when a consumer searches for whatever product or service they need.
Many studies show that customers start the online search on a particular website but they end up buying from an alternative. This alternative website may not have been available or known to them when they started their hunt. This relays the fact that it is very important to increase your product visibility on multiple websites.
Trend of Online shopping (source: bigcommerce)
- 51% of Americans prefer online shopping
- 96% of Americans who have internet access have shopped online
- 67% of Millennials prefer online shopping
- 95% of Americans shop online yearly
- 80% of Americans shop online monthly
- 30% of Americans shop online weekly
- 5% of Americans shop online daily
Statistics show that 54.5% online marketing is done through Google.
Optimum ways to make Google work for you:
- Product Feed: Keep it updated. The products should be ready for pick up or shipping.
- Product Details: Maintain accuracy with respect to the product specifications. If Google finds these to be inaccurate, the product may not be listed long enough to catch anyone’s attention.
- Keywords: When seeking to purchase a product, the general population searches using few words, such as: name of the product, description of the product, weight, size, color, etc. These are the keywords. Be sure to use them in the product listing. This will increase the likelihood of your item showing up in the search.
- Images: The image within a listing plays a key role. It should be catchy and the customer should be attracted to click on it. Hire a professional photographer. Save your images using key words relevant to your product or service.
- Mobile Friendly: Make your website mobile friendly and get the customer to the desired page with minimal clicks. Little to no time lapse increases the chance of customer return.
Today, there are many tools which will provide the information about an audience and what exactly they are looking for. Keep an eye on this data as it will provide you the impressions, click rates and information about the competitors. We suggest enhancing your product and website according to the trends. Google shopping is also offering local market inventory. You can sell to customers closer to your vicinity and also provide home delivery.
In addition, Google is constantly updating itself to reach more customers. Think less, trust us, and get your products a space within Google shopping. Don’t forget, “the best place to hide a dead body is page 2 of Google search results.”