Memorial Day Preparations

Memorial Day weekend is a great time to offer enticing deals and discounts in an effort to boost your online sales. Check out these tips on how you can promote sales for the holiday and kick-start the summer season.

Offer Discounts to Active Military and Veterans

Memorial Day is a great opportunity to honor active military and veterans by providing discounts to them and their families. Does your business have a small, simple product you can give away as a gift? By creating an additional incentive, you’ll help build the excitement around your store, generate future sales, and honor those who have served our country.

Conduct a Digital Spring Clean

Holidays such as Memorial Day are a great opportunity to do inventory on your website, e-commerce store, and social media to ensure everything is running smoothly and efficiently.

Check your website for any basic issues and add new content to revamp tired-looking pages. Then, take a look at your e-c


ommerce store and ensure there are no issues on product pages or payment portals. It’s always a good idea to consider how you can make the checkout process faster for customers, so make a point to continually check in throughout the course of the year.

If your company uses social media, promote Memorial Day sales on your social pages to engage with a wider audience and keep your business at the forefront of people’s minds. Remember to include:

  • How your product creates a solution
  • The promotional offer
  • A link directly to the product
  • And great, informative imagery of the product including lifestyle images

You should also boost your posts with a small amount of your budget to reach a wider audience.

Create Urgency

Getting your customer to feel like they’re going to miss out on a great opportunity is a powerful method to drive sales. Offering a limited amount of discounted products is one way to create a sense of urgency or fear of missing out. Be sure to pair your limited sale with strong copywriting. Use words like:

  • One time only
  • Now
  • Hurry
  • Last chance
  • Before it’s gone
  • Today only
  • Limited time

Contact us for more information on how to prepare for Memorial Day and how Highlands can help.

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