What is Modern Commerce?

In the hyper-connected world we live in, we know the 21st Century consumer expects a lot from businesses today. And if they don’t get what they want, when they want it – they’ll move on to your competitor before you can say ‘free shipping.’

In this White Paper, we take a deep dive into modern consumerism, who the customer is and pose four questions every business should consider when preparing to meet their needs.

Gordon Christiansen, COO, originally presented this concept at the June 2019 OPI European Forum in Berlin and again in November at OPI’s Global Forum in Chicago. If you’d like to learn more, let’s talk; [email protected]com.


Click to Open PDF: Highlands Customer 4.0 White Paper