LJ Nelson Joins Highlands as Business Development Manager

Highlands is pleased to announce LJ Nelson has joined Highlands as a Business Development Manager. 

In his role, LJ will work to drive sales for Highland’s clients using proactive engagement with significant end users in Michigan, Ohio and West Virginia territories. He will manage the end user selling processes, develop relationships with distributor’s strategic account teams and ensure our clients’ products are sold through aligned distribution partners. 

“LJ’s expansive experience in sales enables him to navigate the complex distributor landscape and effectively utilize new business prospecting and networking skills,” said Seth Raley, President, Highlands. “He is a great addition to the team, and his sales knowledge and expertise will help to deliver exceptional results for our clients.” 

Headshot of LJ Nelson, he is wearing a light brown polo shirt and smiling

I’m excited for what’s to come at Highlands; we have an awesome opportunity to increase the standard at which our clients expect their business partners to operate on their behalf,” said LJ, Business Development Manager, Highlands. “I look forward to becoming an integral part of Highlands by expanding the footprint of our business to help our clients win.” 


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