Jonathan Livingstone Joining TikTok Commerce Webinar

Highlands’ Head of Live + Social eCommerce, Jonathan Livingstone, will be featured in an upcoming GS1 webinar focused on Selling on TikTok Shop. He will join TikTok Senior Growth and Strategy Manager, Ryan Jones, and TikTok Senior Product Manager, Adrian Chua.

“Working in the live and social commerce space continues to be an exciting and inspiring journey,” said Jonathan Livingstone, Head of Live + Social eCommerce, Highlands. “Our team provides e-commerce, content creation, social media, and video production which allows us to design compelling strategies that engage and convert customers.”

Lorna Leaver, GS1 UK’s Engagement Manager, will lead the discussion, which is set for Friday 30 September 2022, and starts at 10:30 am BST. Click to register for the free webinar.

“Over the last 10 months, we have built out winning TikTok Shop strategies for brands. Based on our experience last year, we believe this will be a significant revenue driver for DTC brands in the UK in Q4,” said Stu Conroy, Director, Innovation and E-commerce, Highlands. “We provide both operations and marketing support to ensure rapid onboarding, whether it’s serving a single platform goal or part of a cohesive omnichannel approach.”

 Description of the webinar:

With 80 percent of new GS1 UK members looking to trade solely on digital marketplaces, the innovative new shopping feature on TikTok presents a huge opportunity for brands looking to expand their e-commerce offering to a UK audience of 13 million TikTok users.

To support entering this new marketplace, GS1 UK is hosting an hour-long session to help guide you through the process of developing your e-commerce presence on TikTok; there will also be an interactive Q&A with our experts where you can speak directly to them. Register here.

 Webinar outline:

  • Introduction to GS1 UK
  • Overview of TikTok
  • Opportunity for sellers
  • Requirements for sellers including the needs for GTINs
  • How to get started with TikTok

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