Prime Day Reminder
As you may have already heard, Prime Day has been announced for July 12-13th. For help finalizing preparations, reach out to us or check out our latest post on Prime Day prep.
Selling on Social
If you’re not selling on social, you might be missing out. Today, consumers expect to be able to make a purchase anywhere, including while scrolling through their social media feeds. After all, convenience is king. But what exactly is social selling? Social commerce utilizes social media to meet and interact with current and potential customers. Here are some things to keep in mind if you want to jump into the world of social commerce:
Choose the Right Platform
First, you need to be where your target audience is – YouTube, Facebook, Instagram, TikTok, etc. While many platforms can cater to people of all ages, certain platforms perform better depending on the target audience. For example, a company with a Gen Z target audience may want to set up shop on Instagram or TikTok, whereas a Boomer-focused business may have more success on a platform like Facebook. Be sure to conduct the proper research prior to setting up shop.
Post Relevant Content
Only post content that is relevant to your target audience and follower base and solves a problem they’re facing. For example, a monitor mount company could solve a neck pain issue for your target audience if they have the wrong computer set up at their desk. In that case, posting content that discusses the basics of ergonomics and how it reduces back pain, can help boost engagement with your followers.
As a result, this may encourage your followers to make a purchase, right then and there. When you post content that is relevant and attracts potential customers, you’re giving them a nearly instant solution to the problem your product helps solve, and shortening the path to purchase all at once.
Use High-Quality Imagery and Videos
Just like on your website or Amazon page, it’s vital that you have quality product images and videos on your social platforms. With so much content out there, high-resolution content is the bare minimum. Include videos and imagery that show close-up details of the products, the product in use, and more. This transparency gives your audience all the necessary information they need to make a purchase. Particularly since shoppers can’t physically touch the items when buying on social, it’s important to provide enough content for them to feel confident in their purchase decision.
Engage with Your Followers
Selling on social gives you a great opportunity to engage directly with shoppers, answering any questions and getting feedback in real-time that you can use to improve the user experience moving forward. It also allows you to build brand awareness and loyalty, showing your audience that you’re a company that values their thoughts and experiences with your products or services. Lastly, social media can be a great way to get organic product reviews and testimonials.
To learn more about selling on social and how Highlands can help you set up shop, contact us.
Good SEO vs. Great SEO
Search Engine Optimization, or SEO, can help increase visibility on your site, drive traffic, and boost conversions. But how do you take your SEO from good to great? To start, good SEO covers keyword-rich content, including meta descriptions and body content. Great SEO takes it a step further.
Great SEO includes best practice URL structure, a stellar content strategy, and alt text for all images across your website (you should also do this on social media as well). You can also create more interactive content on your site to help increase user time spent on the site – as time on the site correlates with Google rankings. Creating comparison keywords versus your competitor is another pro SEO tip, as potential buyers are often comparing products prior to purchasing.
Finally, great SEO should also evolve with search engines, like Google or Bing, by taking into account any updates that may occur so your ranking will continue to improve over time, rather than needing to update your strategy after each update.
SEO, while complex, can be made simple with some expert help. For a review of your SEO and how Highlands can help, reach out to us.
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E-commerce Subscriptions
As brands and retailers compete for shoppers’ attention online, encouraging repeat purchases has become a critical part of managing the customer experience. Because of this, business models like subscription commerce have become more prevalent across a variety of retailers’ websites and marketplaces…Continue Reading
