Instagram Reels: What You Need to Know
At the start of the year, Instagram released helpful tips to improve your Reels content and increase the likelihood of organically showing up on the Reels tab. The Reels tab lets people enjoy content from brands and creators they don’t already follow based on their interests, data, and activity on the platform. This means brands may dramatically increase their reach, in turn, building brand presence. Here are best practices to keep in mind when creating Reels:
The Do’s
Reels are designed to inspire creation and action by sharing authentic, original content. By following the proper guidelines and best practices, you’ll increase the chances of your video being shared and picked up by the algorithm. Here are some tips to keep in mind:
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- Share original, platform-specific content to the platform
- Utilize the Reels music library and audio tools to enhance your content
- Keep content interesting and informative
- Start with a bang to pull viewers in quickly
- Add a fun surprise or twist at the end
- Abide by Instagram community guidelines
The Don’ts
Ensure your content abides by Instagram best practices and community guidelines. When it doesn’t, Instagram is less likely to recommend the content to users who don’t follow you. Here are some things to avoid when creating your Reels strategy:
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- Blurry content due to poor resolution
- Content recycled from other apps (which means no reposting from other platforms like TikTok)
- Reels with a border around it
- Covering the content with text all over the screen
Keep these tips in mind as you work on your Reels strategy, and of course, we’re always here to help.
Blogging to Improve SEO
Publishing blogs on your e-commerce site is a great way to create more targeted and optimized content that can, in turn, help to boost your overall SEO and convert more sales. Here are some helpful tips to keep in mind if you’re considering adding blogging to your SEO strategy:
1. Publish Longer Content
Google responds well to expert, comprehensive content. Create long-form blogs on your e-commerce site utilizing various key phrases and keywords that relate to your products or category. This enables Google to more easily identify and index the blog, so it can appear in search results and boost website traffic. Furthermore, longer content also gets more social shares, helping to increase your brand presence and potentially convert more sales.
2. Always Publish More
Publishing content that promotes your core categories and products is a great way to naturally increase your SEO. In fact, research from HubSpot has shown that companies that publish blogs 16 times a month or more can get up to 3.5 times more traffic than businesses that publish 3 times a month or less.
Remember that while publishing more content is good, it’s vital that the blogs be high-quality and informative. We recommend building up your e-commerce blog strategy as you go, starting slowly and adding more original content over time.
3. Use Blogging for Your Link Building Strategy
While it’s unlikely that third-party sites will directly link to your product pages or e-commerce store, there is a chance that if the information comes from an expert point of view, they will link directly to your blog. So build those product page links directly into the blog content. This will allow users who are coming across the blog from another site to still have a seamless path to purchase, in turn increasing your chance of converting a sale.
4. Use Your Blogs to Answer FAQs
Blogs are a great way to answer frequently asked questions about your products directly or about your product category. Since people will normally type their questions directly into Google, including those phrases in the titles, throughout the blog, and in the excerpt and meta description will help to increase your chances of your content ranking higher on the search engine.
To learn more about blogging and how Highlands can help, reach out to us.
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Marketplace Pricing
Why is marketplace pricing important? The way products are priced and perceived by shoppers will impact a brand’s online presence and credibility. According to research, most sales on Amazon now happen through search, with more than 70% of those occurring on page one. Setting the right product pricing strategy can be challenging for many sellers.
