What is your 2022 Marketing Playbook?
For brands in the $1 million and $25 million annual revenue range, it often doesn’t make sense to hire a full-time CMO (Chief Marketing Officer). Full-time marketers with 10-15 years of experience can demand salaries in excess of $125,000. So how do you get around this when you are a small to mid-sized brand? Highlands is the solution.
Looking into the New Year, what are you doing to drive customers to your business? Below is a simple outline that will get the thought process started. Highlands is here to help execute.
- Set at company growth goal
- Develop an understanding of your brand’s story
- Make sure your product assets are best in class
- Build an aggressive marketing plan that aligns with the company goal
- Drive measurable results through targeted marketing campaigns
- Provide a strategic marketing sounding board for ownership
- Offer new ideas for continued company growth
- Analyze your results; future marketing moves can be answered in the data.
Influencers VS Creators: What’s the Difference?
You want to hire someone to promote your product(s) on social media. Where do you start? First, let’s understand the difference between a creator and an influencer.
An influencer isn’t a dirty word, although people still cringe at the thought of it. It describes someone who has many followers on any social media platform and leverages that platform to make money – usually by promoting and selling products.
A creator, however, is someone who creates engaging content including videos, photography, blogs, and art of all kinds. This content is then utilized on a brand’s social media and/or website. So, which one should you hire? The real question you should be asking is “which one is my target audience following?” When you truly understand your target audience, you’ll be better positioned to find the person for your business.
Looking Ahead
Scaling Your Business Online in 2022 Webinar coming next month.
With a predicted $1 Trillion in US e-commerce sales next year, is your business prepared to reach the growing online marketplace? The experts at Highlands will help you examine buyer behavior, omnichannel strategy, emerging online selling platforms, and more in this webinar.
Register for the webinar here.
