Welcome back to part 2 of our series on Video Blogs. In our earlier post, we understood why product videos were important. To recap 73% more visitors end up purchasing products after watching a video.”
In that blog post, we also understood the factors that need to be considered before we start shooting the video itself. Now, let us take a look at how to create the best possible video that can help you sell your product.
Why should the customer watch your video? Simply put, to understand all the aspects of your product, so that he or she can arrive at a purchasing decision.
What does a customer expect from your video? Product videos should resonate with the viewer. If your message resonates, not only have you communicated your message, you have also captured mindshare (and a share of the wallet too, hopefully). Viewers decide quickly whether to watch the entire video or not you have less than 30 seconds to capture their interest.
Keeping these points in mind, let us see how we can create the ultimate killer product video!
- Script is important. Don’t think that you can wing it without a script. A script is not just the words that are spoken,its about what you see as well. A weak script can risk hobbling the otherwise great work from the other components like the camera work, or the product itself.
- Context is king! Show how your product fits into the bigger picture. A good product video will start by showing this context around the need of their product for the target audiences.
- Talk about your product (not your company). Use appropriate video shots and camera angles to capture your product. Use a good voiceover to introduce the product with a bang!
- Remember though, that 50% of videos are watched without sound, so make sure you have subtitles. And, if your audience is listening the subtitles won’t distract them. In fact, evidence shows that people are more likely to remember your message if they can hear and see it.
- Demo! All that the customer wants. Keep it simple and clear. No extra information is required. The demo should tell the customer that it is easy to use and better than other competitors.
- Testimonials from the existing clientele. It should be to the point and exciting. If the existing client is excited about the product, the vibe gets carried across easily.
- No scare tactics! You don’t want to be identified as the cheap infomercial that uses FOMO tactics to get you to buy their product. Good product videos can be carried on their USPs, and scare tactics are not needed.
- Make it look good. Although beauty is not skin deep, a good-looking product video does not do your business any harm. Product videos are an advertisement for your brand, and a good first impression counts. Let the video have some personality so that your brand can shine through the competition.
- Logo. Have your logo included throughout in the video. This is a better option than having a pre-roll. Nobody wants to see an ad within an ad.
- Call to action. How do viewers buy your product after watching your video? Include next steps. If the viewer makes it to the end, there is a purchase interest. A call to action can help seal the deal.
Bonus tips:
Ø Make various versions of the video. This is very important as we can use the same video on different platforms. Make 5-second, 15-second, 30-second cuts, depending on where you want to promote this video.
Ø Thumbnail. Thumbnails should have product close-ups. This attracts the customer’s attention and there will be an immediate click on it.
Ø Zoom-in: Give an experience to the customer that they are examining the product closely. Show all the parts your product has.
Use all these points and inspire great sales through your video. Remember, video attracts more eye-balls resulting in more conversions. Seed your video on YouTube and social networks like Twitter and Reddit, in addition to your website, to spark additional engagement.
