DXB Perfume received full-service support on TikTok. Their teams took full advantage of TikTok Shop through launching frequent Live campaigns, active promotions and advertising. DBX Perfume saw massive growth across viewership, followers and impressions; all without adding any strain to their in-house team.
Improving Online Sales with Social, Low-Code Development, Keywords for Google Ads
Learn about how to improve your online sales with social media, why low-code development is the future of eCommerce websites, and Google’s latest improvements when using keywords for Google Ads.
Natural Ingredient Cosmetic Brand Grows Awareness and Followers on TikTok
Highlands developed a launch campaign focused on growing brand awareness and followers on TikTok, helped The Beauty Crop launch exclusive products in their catalogue, and created in-feed video content. The Highlands team is also handling ongoing training and advertising support for their internal Live operations on TikTok.
YouTube’s Next Move in the Race to Beat TikTok, Amazon Launches Free Email Marketing Campaigns, and Walmart’s Content Creator Platform
YouTube Shorts is the latest move in the race to beat TikTok, Amazon’s new email marketing campaigns and the exciting new tools being offered to sellers, and Walmart’s recently announced “Walmart Creator” program.
Selling on TikTok Shop, TikTok is Gen Z’s Search Engine, and The End of 3rd Party Cookies
This newsletter dives into the recent GS1/TikTok/Highlands Webinar and the best ways to get started selling on TikTok Shop, How TikTok has become the number one search engine for Gen Z, and a message from Kristin Stevens on the end of 3rd-party cookies.
GS1/TikTok Webinar Follow-Up with Jon Livingstone
Gain valuable insight from Jonathan Livingstone, Head of Live and Social eCommerce at Highlands, as we discuss valuable takeaways from the GS1/TikTok Webinar and how brands can start selling on TikTok Shop
Daniel Holes Joins Highlands as Digital Content Executive
Highlands is pleased to announce Daniel Holes has joined Highlands as a Digital Content Executive. In this role, Dan will work on a range of internal and external design and optimisation projects. He will be largely responsible for the creation of Amazon storefronts, A+ content, and listing optimisation, whilst being a graphic design consultant on Highlands branded products.
Amazon Text Overlay Image Guidelines and How They Impact Sales, Current Landscape and Tools for Live Shopping, Selling Online Video, GS1 UK Webinar
This newsletter dives into Amazon Text Overlay guidelines and how they can boost your conversions, an overview of live shopping across the world and the benefits it can offer your business, and our recent webinar on selling online and what we can learn from China and the UK.
Prime Day Reminder, Selling on Social, Good vs Great SEO, and eComm Subscriptions Blog
Highlands’ latest eCommerce Marketing News & Insights Newsletter covers Selling on Social, the difference between Good SEO vs Great SEO, and our latest blog: encouraging repeat purchases through eCommerce Subscriptions. Learn more about how Highlands can help you grow your eCommerce presence.