Valuable Amazon insights, including Prime Day Prep for 2023 and the signs your store is unhealthy and how to fix them. Plus, dive into how the customer experience is impacted by search bars on eCommerce websites.
Highlands Helps European Brands in US as Walmart Partner
Highlands is now an official solution provider for Walmart Marketplace. As part of the US Agency Program, Highlands is recognized by the multinational retailer for their expertise in helping European brands who are looking to sell into the US on walmart.com.
Amazon Europe Rumored to Terminate Contracts with 1P Distributors
Amazon Europe is rumored to be terminating contracts with 1P distributors starting January 15, 2024. Their goal is to go direct to manufacturers and cut out the “middle” margin takers. Highlands has been forward-thinking in this area and offers a unique range of services to help manufacturers achieve harmonized physical and digital sales.
Are you ready to meet consumers where they are in 2023?
Hear from Kristin Stevens, VP, eCommerce, on the best ways to meet consumers where they are in 2023. Covering everything from content marketing to social commerce, product reviews, video content, and promotional strategies that are sure to make your brand stand out from the competition.
YouTube’s Next Move in the Race to Beat TikTok, Amazon Launches Free Email Marketing Campaigns, and Walmart’s Content Creator Platform
YouTube Shorts is the latest move in the race to beat TikTok, Amazon’s new email marketing campaigns and the exciting new tools being offered to sellers, and Walmart’s recently announced “Walmart Creator” program.
Selling on TikTok Shop, TikTok is Gen Z’s Search Engine, and The End of 3rd Party Cookies
This newsletter dives into the recent GS1/TikTok/Highlands Webinar and the best ways to get started selling on TikTok Shop, How TikTok has become the number one search engine for Gen Z, and a message from Kristin Stevens on the end of 3rd-party cookies.
Trace Data Analytics Capabilities
Dive into trace data analytics capabilities. What is trace data, uncover revenue opportunities, identify assortment gaps, minimize distributor churn risk, manage channel conflicts, and more.
North America ISSA Show 2022 Recap
In October, the Highlands team attended the 2022 North American ISSA Show in Chicago, IL. We sat down with four of the event’s attendees to hear their impressions of the event.
A Sit Down with Jan/San Industry Experts at S.P Richards and RJ Schinner
Highlands’ Director of Strategic Accounts, Jan/San, Charles Koslowsky, recently reached out to industry experts at S.P. Richards and RJ Schinner for their thoughts on how the evolving landscape in Jan/San will impact our clients’ businesses over time
Liam Huntington Joins Highlands as Senior Business Development Manager
Highlands is pleased to announce Liam Huntington has joined Highlands as a Senior Business Development Manager. In his role, Liam will be responsible for working alongside various partners to grow sales.