Hear from Kristin Stevens, VP, eCommerce, on the best ways to meet consumers where they are in 2023. Covering everything from content marketing to social commerce, product reviews, video content, and promotional strategies that are sure to make your brand stand out from the competition.
YouTube’s Next Move in the Race to Beat TikTok, Amazon Launches Free Email Marketing Campaigns, and Walmart’s Content Creator Platform
YouTube Shorts is the latest move in the race to beat TikTok, Amazon’s new email marketing campaigns and the exciting new tools being offered to sellers, and Walmart’s recently announced “Walmart Creator” program.
This newsletter dives into the recent GS1/TikTok/Highlands Webinar and the best ways to get started selling on TikTok Shop, How TikTok has become the number one search engine for Gen Z, and a message from Kristin Stevens on the end of 3rd-party cookies.
Dive into trace data analytics capabilities. What is trace data, uncover revenue opportunities, identify assortment gaps, minimize distributor churn risk, manage channel conflicts, and more.
In October, the Highlands team attended the 2022 North American ISSA Show in Chicago, IL. We sat down with four of the event’s attendees to hear their impressions of the event.
Highlands’ Director of Strategic Accounts, Jan/San, Charles Koslowsky, recently reached out to industry experts at S.P. Richards and RJ Schinner for their thoughts on how the evolving landscape in Jan/San will impact our clients’ businesses over time
Highlands is pleased to announce Liam Huntington has joined Highlands as a Senior Business Development Manager. In his role, Liam will be responsible for working alongside various partners to grow sales.
Amazon Text Overlay Image Guidelines and How They Impact Sales, Current Landscape and Tools for Live Shopping, Selling Online Video, GS1 UK Webinar
This newsletter dives into Amazon Text Overlay guidelines and how they can boost your conversions, an overview of live shopping across the world and the benefits it can offer your business, and our recent webinar on selling online and what we can learn from China and the UK.
Highlands’ Head of Live & Social eCommerce, Jonathan Livingstone, will be featured in an upcoming GS1 webinar focused on Selling on TikTok Shop. He will join TikTok Senior Growth and Strategy Manager, Ryan Jones, and TikTok Senior Product Manager, Adrian Chua....
eCommerce Inventory Forecasting for the Holiday Season, Way Day Follow-Up, Mobile Marketing Tips, Freight Update, Live Shopping: Key Learnings from China
eCommerce inventory forecasting for the 2022 holiday season, Way Day 2022 follow-up, helpful tips to supercharge your mobile marketing strategy, a freight update from CRC, and what we can learn from Live Shopping in China.