Marketing

Marketplace Pricing: Setting a Dynamic Product Price Strategy

Marketplace Pricing: Setting a Dynamic Product Price Strategy

Why Is Marketplace Pricing Important? The way products are priced and perceived by shoppers will impact a brand’s online presence and credibility. According to research, most sales on Amazon now happen through search with more than 70% of those occurring on page one. Setting the right product pricing strategy can be challenging for many sellers.

Live Shopping: Key Learnings from China

Live Shopping: Key Learnings from China

In this video, Gordon Christiansen, Partner at Highlands interviews Andreas Goller, formerly of Oddity Asia. The insights and recommendations through his, and his company’s experiences, with Live Shopping in China are fascinating.  While Live Shopping is still...

Social Marketplaces: Using social media to facilitate direct commerce

Social Marketplaces: Using social media to facilitate direct commerce

Why should businesses sell on social media? The key to eCommerce selling is setting a strategy that can find the right customers at the right place and time. Social media networks, like Facebook, Instagram and TikTok are becoming increasingly popular for boosting conversion rates, brand awareness, and direct engagement with users.

Appealing to Todays B2B Buyer

Appealing to Todays B2B Buyer

It's time to stop the excuses - B2B buyers are just regular people. In this 4 minute video, I make my case for B2B brands to enhance their content in order to appeal to their current target audience. In order to stand out from your competition, you have to offer...

Selling Online: Be Wary. Be Thoughtful.

Selling Online: Be Wary. Be Thoughtful.

In this short video, I discuss 4 topics that I’d recommend all brands either selling online or thinking about selling online, to consider. The US eCommerce market is growing nicely however, as a percentage of the overall pie it lags a little behind other countries like China and the UK.  It means there is possibly so much to learn from these other countries to help refine your strategy.