Hear from Kristin Stevens, VP, eCommerce, on the best ways to meet consumers where they are in 2023. Covering everything from content marketing to social commerce, product reviews, video content, and promotional strategies that are sure to make your brand stand out from the competition.
YouTube’s Next Move in the Race to Beat TikTok, Amazon Launches Free Email Marketing Campaigns, and Walmart’s Content Creator Platform
YouTube Shorts is the latest move in the race to beat TikTok, Amazon’s new email marketing campaigns and the exciting new tools being offered to sellers, and Walmart’s recently announced “Walmart Creator” program.
Selling on TikTok Shop, TikTok is Gen Z’s Search Engine, and The End of 3rd Party Cookies
This newsletter dives into the recent GS1/TikTok/Highlands Webinar and the best ways to get started selling on TikTok Shop, How TikTok has become the number one search engine for Gen Z, and a message from Kristin Stevens on the end of 3rd-party cookies.
North America ISSA Show 2022 Recap
In October, the Highlands team attended the 2022 North American ISSA Show in Chicago, IL. We sat down with four of the event’s attendees to hear their impressions of the event.
GS1/TikTok Webinar Follow-Up with Jon Livingstone
Gain valuable insight from Jonathan Livingstone, Head of Live and Social eCommerce at Highlands, as we discuss valuable takeaways from the GS1/TikTok Webinar and how brands can start selling on TikTok Shop
High-Conversion Landing Pages, eCommerce Trends for 2023, and Successful Omnichannel Strategy
This newsletter covers how to create high-conversion landing pages, the latest eCommerce trends expected to take over in 2023 (like green consumerism and subscription models) and a video with CEO Bob O’Gara about what successful omnichannel strategy entails
Black Friday/Cyber Monday Prep, LinkedIn’s New B2B Business Manager Platform, Way Day 2.0, Prime Day 2.0, and Appealing to Today’s B2B Buyer
This newsletter dives into how to prep your eCommerce business for Black Friday and Cyber Monday, LinkedIn’s new B2B Business Manager, Way Day 2.0, Prime Day 2.0, and our recent webinar on appealing to today’s B2B buyer
Daniel Holes Joins Highlands as Digital Content Executive
Highlands is pleased to announce Daniel Holes has joined Highlands as a Digital Content Executive. In this role, Dan will work on a range of internal and external design and optimisation projects. He will be largely responsible for the creation of Amazon storefronts, A+ content, and listing optimisation, whilst being a graphic design consultant on Highlands branded products.
Concerningly Light Amazon Purchase Orders Ahead of Holiday
Over the last several weeks, vendors have been experiencing lower than average order volume from Amazon. This is coming as a surprise following a stronger-than-expected July Prime Day, many vendors have seen a material drop off in POs, stemming from a strategic push at Amazon. Highlands’ 4 suggestions to help increase orders over the foreseeable future.
Amazon Text Overlay Image Guidelines and How They Impact Sales, Current Landscape and Tools for Live Shopping, Selling Online Video, GS1 UK Webinar
This newsletter dives into Amazon Text Overlay guidelines and how they can boost your conversions, an overview of live shopping across the world and the benefits it can offer your business, and our recent webinar on selling online and what we can learn from China and the UK.