Highlands developed a launch campaign focused on growing brand awareness and followers on TikTok, helped The Beauty Crop launch exclusive products in their catalogue, and created in-feed video content. The Highlands team is also handling ongoing training and advertising support for their internal Live operations on TikTok.
Hear from Kristin Stevens, VP, eCommerce, on the best ways to meet consumers where they are in 2023. Covering everything from content marketing to social commerce, product reviews, video content, and promotional strategies that are sure to make your brand stand out from the competition.
YouTube Shorts is the latest move in the race to beat TikTok, Amazon’s new email marketing campaigns and the exciting new tools being offered to sellers, and Walmart’s recently announced “Walmart Creator” program.
This newsletter dives into the recent GS1/TikTok/Highlands Webinar and the best ways to get started selling on TikTok Shop, How TikTok has become the number one search engine for Gen Z, and a message from Kristin Stevens on the end of 3rd-party cookies.
In October, the Highlands team attended the 2022 North American ISSA Show in Chicago, IL. We sat down with four of the event’s attendees to hear their impressions of the event.
Gain valuable insight from Jonathan Livingstone, Head of Live and Social eCommerce at Highlands, as we discuss valuable takeaways from the GS1/TikTok Webinar and how brands can start selling on TikTok Shop
This newsletter covers how to create high-conversion landing pages, the latest eCommerce trends expected to take over in 2023 (like green consumerism and subscription models) and a video with CEO Bob O’Gara about what successful omnichannel strategy entails
This newsletter dives into how to prep your eCommerce business for Black Friday and Cyber Monday, LinkedIn’s new B2B Business Manager, Way Day 2.0, Prime Day 2.0, and our recent webinar on appealing to today’s B2B buyer
Highlands is pleased to announce Daniel Holes has joined Highlands as a Digital Content Executive. In this role, Dan will work on a range of internal and external design and optimisation projects. He will be largely responsible for the creation of Amazon storefronts, A+ content, and listing optimisation, whilst being a graphic design consultant on Highlands branded products.
Over the last several weeks, vendors have been experiencing lower than average order volume from Amazon. This is coming as a surprise following a stronger-than-expected July Prime Day, many vendors have seen a material drop off in POs, stemming from a strategic push at Amazon. Highlands’ 4 suggestions to help increase orders over the foreseeable future.