Marketing

Channels are dead. Long live the channel.

Channels are dead. Long live the channel.

Have you been a winner or a loser during the pandemic?      Given the uncertainty of when normality (or any semblance of it) will return, do you think you’ll be a winner then?  Provided the huge impact COVID-19 has had on retailers and B2B resellers, do you even...

Coronavirus: How Do We Speak To Customers?

Coronavirus: How Do We Speak To Customers?

It’s been quite a month for our marketing team with everyone working remotely since mid-March. Luckily, we already had tools in place that allow us to virtually collaborate and still be productive from our couches, home offices and in our stretchy pants. We’ve enjoyed...

COVID-19 Thoughts and Insights from Highlands Point of View

COVID-19 Thoughts and Insights from Highlands Point of View

During this unprecedented time, everyone at Highlands has adapted our working practices and are staying focused on our commitment to our clients. We’ve adhered to government guidelines, closing our offices and social distancing since mid-March, keeping the health and...

Should Manufacturers Care About Branding?

Should Manufacturers Care About Branding?

Alright, you’ve got an amazing product that you’ve developed and honed to perfection. You’ve put a sales team in place and they are gaining placement for your product. But now you have this pesky marketing agency telling you that your company needs to have a brand...

What is Modern Commerce?

What is Modern Commerce?

In the hyper-connected world we live in, we know the 21st Century consumer expects a lot from businesses today. And if they don’t get what they want, when they want it – they’ll move on to your competitor before you can say ‘free shipping.' In this White Paper, we...

OK, Boomer. Why are you scared?

OK, Boomer. Why are you scared?

Baby Boomers are the economic powerhouse in the US today, controlling over 70% of disposable income and running and managing the largest companies. However, are Boomers listening to the next generations to keep their businesses relevant and ensuring they have a future? Perhaps not… 

Say No to Bad Design

Say No to Bad Design

Four elements of a modern website you can incorporate to improve it right now. I have a confession to make. It may be controversial, but I need to get this off my chest: I have found, in my short time in the office products world, that there is a general acceptance of...

The (not so) Scary Truth about CX

The (not so) Scary Truth about CX

You don't have to trick your customer, just treat them like humans. Customer Experience (CX) is dead. That’s right, you heard me. Placed in a coffin, buried 6 feet deep and topped with a gravestone. Dead. In the mausoleum next to CX lies its famed predecessor: User...

Modern Commerce: Are you ready?

Modern Commerce: Are you ready?

For me, modern commerce is about meeting the needs of the 21st century consumer.
What I mean by this is the expectation that, as a consumer, I can buy anytime, anywhere and anyhow.

The (not so) Scary Truth about CX

The (not so) Scary Truth about CX

“You don’t have to trick your customer, just treat them like humans.

Customer Experience (CX) is dead. That’s right, you heard me. Placed in a coffin, buried 6 feet deep and topped with a gravestone. Dead.
In the mausoleum next to CX lies its famed predecessor: User Experience (UX).
So what does your brand need to focus on now? It’s actually quite simple: humans. We propose that in order to build a successful relationship between your brand and your consumer, you need to speak humanly and directly to them. Everything in between (whether it’s bad or it’s good) is just noise.
It sounds so simple. But sometimes we forget that our company is built and run by humans and our customers are, at the end of the day, people too. Why not speak to them that way?”