Highlands is pleased to announce Daniel Holes has joined Highlands as a Digital Content Executive. In this role, Dan will work on a range of internal and external design and optimisation projects. He will be largely responsible for the creation of Amazon storefronts, A+ content, and listing optimisation, whilst being a graphic design consultant on Highlands branded products.
Over the last several weeks, vendors have been experiencing lower than average order volume from Amazon. This is coming as a surprise following a stronger-than-expected July Prime Day, many vendors have seen a material drop off in POs, stemming from a strategic push at Amazon. Highlands’ 4 suggestions to help increase orders over the foreseeable future.
This newsletter dives into Amazon Text Overlay guidelines and how they can boost your conversions, an overview of live shopping across the world and the benefits it can offer your business, and our recent webinar on selling online and what we can learn from China and the UK.
Video Transcript: So, here we are, nearly at the end of the first quarter of the 21st century. Commerce and business has always been evolving. However, I...
eCommerce inventory forecasting for the 2022 holiday season, Way Day 2022 follow-up, helpful tips to supercharge your mobile marketing strategy, a freight update from CRC, and what we can learn from Live Shopping in China.
Video Transcript: The great thing about collaboration is that we actively encourage involvement and allow people to speak their mind. We know from experience,...
This digital newsletter dives into Instagram Reels and the best practices for creating content, everything you need to know about eCommerce blogging for SEO, and Marketplace Pricing for platforms like Amazon and more
Why Is Marketplace Pricing Important? The way products are priced and perceived by shoppers will impact a brand’s online presence and credibility. According to research, most sales on Amazon now happen through search with more than 70% of those occurring on page one. Setting the right product pricing strategy can be challenging for many sellers.
Video Transcript: Once upon a time, placing TV advertising was easy. Well, when I say easy you still had to understand your target audience decide on the...
This newsletter dives into the best ways to deploy content across various social media platforms, why your business should be selling on social media, and Hulu’s recently launched Ad Manager for small to medium-sized businesses.