Marketing

Natural Ingredient Cosmetic Brand Grows Awareness and Followers on TikTok

Natural Ingredient Cosmetic Brand Grows Awareness and Followers on TikTok

Highlands developed a launch campaign focused on growing brand awareness and followers on TikTok, helped The Beauty Crop launch exclusive products in their catalogue, and created in-feed video content. The Highlands team is also handling ongoing training and advertising support for their internal Live operations on TikTok.

Are you ready to meet consumers where they are in 2023? 

Are you ready to meet consumers where they are in 2023? 

Hear from Kristin Stevens, VP, eCommerce, on the best ways to meet consumers where they are in 2023. Covering everything from content marketing to social commerce, product reviews, video content, and promotional strategies that are sure to make your brand stand out from the competition.

North America ISSA Show 2022 Recap 

North America ISSA Show 2022 Recap 

In October, the Highlands team attended the 2022 North American ISSA Show in Chicago, IL. We sat down with four of the event’s attendees to hear their impressions of the event.

GS1/TikTok Webinar Follow-Up with Jon Livingstone

GS1/TikTok Webinar Follow-Up with Jon Livingstone

Gain valuable insight from Jonathan Livingstone, Head of Live and Social eCommerce at Highlands, as we discuss valuable takeaways from the GS1/TikTok Webinar and how brands can start selling on TikTok Shop

Daniel Holes Joins Highlands as Digital Content Executive

Daniel Holes Joins Highlands as Digital Content Executive

Highlands is pleased to announce Daniel Holes has joined Highlands as a Digital Content Executive. In this role, Dan will work on a range of internal and external design and optimisation projects. He will be largely responsible for the creation of Amazon storefronts, A+ content, and listing optimisation, whilst being a graphic design consultant on Highlands branded products.

Concerningly Light Amazon Purchase Orders Ahead of Holiday

Concerningly Light Amazon Purchase Orders Ahead of Holiday

Over the last several weeks, vendors have been experiencing lower than average order volume from Amazon. This is coming as a surprise following a stronger-than-expected July Prime Day, many vendors have seen a material drop off in POs, stemming from a strategic push at Amazon. Highlands’ 4 suggestions to help increase orders over the foreseeable future.