Marketing

Daniel Holes Joins Highlands as Digital Content Executive

Daniel Holes Joins Highlands as Digital Content Executive

Highlands is pleased to announce Daniel Holes has joined Highlands as a Digital Content Executive. In this role, Dan will work on a range of internal and external design and optimisation projects. He will be largely responsible for the creation of Amazon storefronts, A+ content, and listing optimisation, whilst being a graphic design consultant on Highlands branded products.

Marketplace Pricing: Setting a Dynamic Product Price Strategy

Marketplace Pricing: Setting a Dynamic Product Price Strategy

Why Is Marketplace Pricing Important? The way products are priced and perceived by shoppers will impact a brand’s online presence and credibility. According to research, most sales on Amazon now happen through search with more than 70% of those occurring on page one. Setting the right product pricing strategy can be challenging for many sellers.