Highlands is pleased to announce Stu Conroy, Director of Innovation and eCommerce, Highlands Digital, will present “Live Shopping: Billion Dollar Conversations for Workplace Products” at the upcoming OPI Global Forum.
Highlands and Rust-Oleum Announce Partnership
Highlands is now representing Rust-Oleum, a manufacturer of protective paints and coatings for home and industrial use, including spray paint, wood stains, concrete floor coatings, cleaners and more.
Selling on Cdiscount: Alternative French Marketplace Channels for Merchants
Why Should Online Sellers Consider Cdiscount? With sales worth €2 billion in 2020, less competition than Amazon France, and full support for international sellers, Cdiscount is one of the viable alternative channels for retailers seeking to expand their presence to meet increased online product demand in global markets.
Prime Day Prep, Shopping Behaviors, eBay adding Crypto, and Using Listing Tools
This newsletter dives into Prime Day Prep, comparing shopper behaviors on Amazon, Walmart, and Target, the possibility of eBay adding crypto to their payment options soon, and a glimpse into our latest blog: Using Listing Tools.
Activ8 Acquisition: The Benefits of an International Advantage, New Services Section on Website, and OmniChannel Marketing
This newsletter includes an update on the acquisition of Activ8, a UK-based eCommerce agency, discussing everything from the benefits of an international advantage to live commerce, a sneak peek inside our new services section on our website, and Omnichannel Marketing: strategies to boost your eCommerce sales.
Omnichannel Marketing: Strategies for boosting eCommerce sales
Omnichannel marketing creates a positive customer experience across various touchpoints at every stage of their lifecycle. Churn rates reduce, driving traffic and building a positive reputation for the brand. Omnichannel marketing has also shown to generate 18.9% more engagement for brands and customer retention rates also tend to be 90% higher for omnichannel strategies.
Prime Day Due Date, Back-to-School Prep, and Way Day
Amazon Prime Day Deals Due Date Announced, Prepping for Back-to-School Sales and Promotions, Finalizing your Way Day Sale Strategy, and Live Shopping Customer Acquisition Strategy from Stu Conroy, Highlands’ Director of Innovation and eCommerce.
Amazon PPC Advertising: A guide for optimizing your ad strategy
Why Use Amazon PPC? Sellers can utilize Pay-Per-Click (PPC) advertising campaigns to expand and leverage their product offerings more effectively. Read our guide for optimizing your ad strategy utilizing Amazon PPC ads like Sponsored Products advertising, Sponsored Brands, and Sponsored Display ads.
Facebook Live Shopping, Amazon Reconciles with Visa
This newsletter dives into Facebook Live Shopping and Visa’s reconciliation with Amazon. Learn about what Facebook Live Shopping entails and why right now is the ideal time to perfect your live shopping strategies and practices.
eCommerce Social Media Ad Strategy for 2022 and Expanding eCommerce Efforts Through External Partners
Picking your Social Platform for Paid Search Not only are 4.48 billion people on social media (as of July 2021), but they also log onto an average of 6.6 social media platforms every day. Knowing how much time people spend on social media, you should take advantage of...