Last week, Highlands sent four team members to Phoenix to meet with the leading independent office dealers at AOPD’s 2023 Engage conference. This event brought together both dealers and business partners to learn about new products and discover ways to grow together.
Highlands recently attended the AAHOACON 2023 event in Los Angeles, CA. The Asian American Hotel Owners Association (AAHOA) is the largest hotel owners association in the nation, representing nearly 20,000 hoteliers and over 34,000 hotels.
Learn more about what Highlands has been up to from the OPI Partnership Event to The Cleaning Show in London, and the Cleveland Research Clinic’s latest consumer study.
If you have great content you’re more likely to sell things online. Great video and imagery play a vital part in helping you improve your online conversion rate. You’re 75% more likely to sell a product online if a customer views a video. Highlands helps our clients by producing great videos, A+ content and fantastic imagery to make sure that your products get best visibility online.
It’s the 21st century, e-commerce has to be part of your strategy moving forward. But that doesn’t just mean putting products on Amazon. It has to be much more than that. People have to be able to find your products whether that be on Amazon whether it be on your own site – you need to think about multiple routes to market to ensure that the most people possible can get to your products and able to buy those products as easily and quickly as is humanly possible.
Leverage the power of social media to create seamless shopping experiences for your customers and increase sales through a range of services that optimize your social commerce strategy. As the digital landscape continues to evolve, social media platforms are becoming increasingly important for businesses looking to engage with their customers and drive sales. In recent years, the concept of social commerce has emerged as a powerful new way for companies to leverage social media to reach consumers where they already spend their time online.
You need to think about how you can address new buyers in the way they want to be addressed. Highlands does this all the time – updating brand propositions, making it relevant to younger audiences and making sure that it resonates with the people that are buying their products today.
Highlands is pleased to work with DURABLE, a certified carbon-neutral company. DURABLE teamed up with ClimatePartner to determine the company’s corporate carbon footprint (CCF) and officially received the carbon-neutral rating on February 1, 2023. Highlands enjoys working alongside entrepreneurial brands like DURABLE who design and manufacture innovative solutions.
Highlands is now an official solution provider for Walmart Marketplace. As part of the US Agency Program, Highlands is recognized by the multinational retailer for their expertise in helping European brands who are looking to sell into the US on walmart.com.
Last week, Highlands attended ISSA Hygieia Network’s Networking and Leadership Conference. The women-led event was sponsored by Kimberly-Clark Professional and held at their headquarters in Atlanta. The conference included a workshop and three ‘Inspire Presentations.’ The day ended with a networking reception.