Marketing

Stu Conroy to Present Live Shopping at OPI Global Forum

Stu Conroy to Present Live Shopping at OPI Global Forum

Highlands is pleased to announce Stu Conroy, Director of Innovation and eCommerce, Highlands Digital, will present “Live Shopping: Billion Dollar Conversations for Workplace Products” at the upcoming OPI Global Forum.

Highlands and Rust-Oleum Announce Partnership

Highlands and Rust-Oleum Announce Partnership

Highlands is now representing Rust-Oleum, a manufacturer of protective paints and coatings for home and industrial use, including spray paint, wood stains, concrete floor coatings, cleaners and more.

Selling on Cdiscount: Alternative French Marketplace Channels for Merchants

Selling on Cdiscount: Alternative French Marketplace Channels for Merchants

Why Should Online Sellers Consider Cdiscount? With sales worth €2 billion in 2020, less competition than Amazon France, and full support for international sellers, Cdiscount is one of the viable alternative channels for retailers seeking to expand their presence to meet increased online product demand in global markets.

Omnichannel Marketing: Strategies for boosting eCommerce sales

Omnichannel Marketing: Strategies for boosting eCommerce sales

Omnichannel marketing creates a positive customer experience across various touchpoints at every stage of their lifecycle. Churn rates reduce, driving traffic and building a positive reputation for the brand. Omnichannel marketing has also shown to generate 18.9% more engagement for brands and customer retention rates also tend to be 90% higher for omnichannel strategies.

Amazon PPC Advertising: A guide for optimizing your ad strategy

Amazon PPC Advertising: A guide for optimizing your ad strategy

Why Use Amazon PPC? Sellers can utilize Pay-Per-Click (PPC) advertising campaigns to expand and leverage their product offerings more effectively. Read our guide for optimizing your ad strategy utilizing Amazon PPC ads like Sponsored Products advertising, Sponsored Brands, and Sponsored Display ads.