OK, Boomer. Why are you scared?
by Gordon Christiansen | Dec 9, 2019 | Blog Posts, Marketing
Baby Boomers are the economic powerhouse in the US today, controlling over 70% of disposable income and running and managing the largest companies. However, are Boomers listening to the next generations to keep their businesses relevant and ensuring they have a future? Perhaps not…
Modern Commerce: Are you ready?
by Meghan O'Gara | Feb 13, 2019 | Blog Posts, Marketing
For me, modern commerce is about meeting the needs of the 21st century consumer.
What I mean by this is the expectation that, as a consumer, I can buy anytime, anywhere and anyhow.
Innovative Millennial Branding Increases U.S. Shredder Market Share
by Meghan O'Gara | Aug 30, 2018 | Case Studies, Marketing
Seeking to boost U.S. shredder sales, particularly through the Office channel, Krug & Priester turned to the branding experts at Highlands.
It’s not WHAT, but WHERE and HOW
by Gordon Christiansen | Jul 18, 2018 | B2B, Blog Posts, Marketing
Re-imagining The Way You Present Your Products
B2B distribution channels are merging – we like to call it ‘channel blurring’. Wholesalers, distributors and resellers are all looking for ways to grow, so they seek new product categories, new services and new channels. Some examples: Staples is the second largest Jan-San distributor in the USA, Grainger sells business machines, HD Supply offers stationery products (through strategic alliances), and Amazon Business has a stated intention of tackling industrial and healthcare markets.”
Social Media Content
by Gordon Christiansen | Mar 27, 2018 | Blog Posts, Marketing
Are you struggling with getting on the social media train in 2018? Did you know there were 3.03 billion ACTIVE social media users as of November 2017? If you aren’t currently utilizing social media, or are doing so with very minimal efforts, you might be breaking a sweat as you continue to read this.
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