eCommerce

Concerningly Light Amazon Purchase Orders Ahead of Holiday

Concerningly Light Amazon Purchase Orders Ahead of Holiday

Over the last several weeks, vendors have been experiencing lower than average order volume from Amazon. This is coming as a surprise following a stronger-than-expected July Prime Day, many vendors have seen a material drop off in POs, stemming from a strategic push at Amazon. Highlands’ 4 suggestions to help increase orders over the foreseeable future.

Jonathan Livingstone Joining TikTok Commerce Webinar

Jonathan Livingstone Joining TikTok Commerce Webinar

Highlands’ Head of Live & Social eCommerce, Jonathan Livingstone, will be featured in an upcoming GS1 webinar focused on Selling on TikTok Shop. He will join TikTok Senior Growth and Strategy Manager, Ryan Jones, and TikTok Senior Product Manager, Adrian Chua....

Marketplace Pricing: Setting a Dynamic Product Price Strategy

Marketplace Pricing: Setting a Dynamic Product Price Strategy

Why Is Marketplace Pricing Important? The way products are priced and perceived by shoppers will impact a brand’s online presence and credibility. According to research, most sales on Amazon now happen through search with more than 70% of those occurring on page one. Setting the right product pricing strategy can be challenging for many sellers.