Every client that comes to us has slightly different requirements and wants different outcomes, which is why we don’t have a one-size-fits-all, cookie cutter approach to developing programs for our clients. We make sure we’ve got great data points to help us build great plans that we can execute through the fantastic teams that we have here at Highlands. We work with our clients collaboratively to build the best possible plans to maximize sales.
Beauty Brand, Studio 10, was looking to create a live shopping experience that connected with their audience, would drive awareness and engagement around their products, and ultimately, increase online sales. Highlands launched a website-focused live strategy, increase sales 3.7X in the 96-hour period following each live event.
Gordon Christiansen joined a panel of senior executives assembled by OPI to share their insights for the US Business Supplies Industry in 2023, including the recent sale of S.P. Richards, the future for Staples and Depot, M&A opportunities, the impact of WFH, Data and content available to the IDC, and national accounts developments.
Highlands developed a launch campaign focused on growing brand awareness and followers on TikTok, helped The Beauty Crop launch exclusive products in their catalogue, and created in-feed video content. The Highlands team is also handling ongoing training and advertising support for their internal Live operations on TikTok.
We sat down for a holiday chat with the experts at Highlands to hear about everything from their favorite holiday movie to their biggest eCommerce takeaway from 2022 and what they foresee being a significant trend in 2023.
Hear from Kristin Stevens, VP, eCommerce, on the best ways to meet consumers where they are in 2023. Covering everything from content marketing to social commerce, product reviews, video content, and promotional strategies that are sure to make your brand stand out from the competition.
YouTube Shorts is the latest move in the race to beat TikTok, Amazon’s new email marketing campaigns and the exciting new tools being offered to sellers, and Walmart’s recently announced “Walmart Creator” program.
Highlands attended Industry Week ’22, powered by ISG, at Caesars Palace in Las Vegas. We sat down with two of the event’s attendees, Gordon Christiansen and Seth Raley, to hear their impressions of the event. There were a lot of conversations around the need to drive digital capabilities and inside sales.
This newsletter dives into the recent GS1/TikTok/Highlands Webinar and the best ways to get started selling on TikTok Shop, How TikTok has become the number one search engine for Gen Z, and a message from Kristin Stevens on the end of 3rd-party cookies.
Highlands’ Director of Strategic Accounts, Jan/San, Charles Koslowsky, recently reached out to industry experts at S.P. Richards and RJ Schinner for their thoughts on how the evolving landscape in Jan/San will impact our clients’ businesses over time