To maximize Amazon sales growth, Ghent knew they needed a single point of contact to manage promotion-management strategies for eCommerce sales. The expert team at Highlands stepped in to produce double-digit increases in sales in just six months.
A poll of over 11,000 women in the US conducted by Influenster shows how women use social media and reviews to make their purchasing decisions. A staggering 67% of reviews were sort using mobile devices, clearly demonstrating the need for a ‘mobile first’ strategy when creating your e-commerce platform.
If the economy is doing better, why are retailers suffering? The online channel is certainly a growing tidal wave of change, getting bigger and bigger every day. And Amazonian sharks exist. These concerns should not keep sellers out of the digital water. Rather, grab a surfboard and hop in. With some deeper understanding and careful planning, online marketing can effectively extend your reach beyond the shores of brick and mortar!