eCommerce

Why Reviews Are Critical for e-Commerce Success

Why Reviews Are Critical for e-Commerce Success

A poll of over 11,000 women in the US conducted by Influenster shows how women use social media and reviews to make their purchasing decisions. A staggering 67% of reviews were sort using mobile devices, clearly demonstrating the need for a ‘mobile first’ strategy when creating your e-commerce platform.

Online Challenges

Online Challenges

If the economy is doing better, why are retailers suffering? The online channel is certainly a growing tidal wave of change, getting bigger and bigger every day. And Amazonian sharks exist. These concerns should not keep sellers out of the digital water. Rather, grab a surfboard and hop in. With some deeper understanding and careful planning, online marketing can effectively extend your reach beyond the shores of brick and mortar!