eCommerce

Natural Ingredient Cosmetic Brand Grows Awareness and Followers on TikTok

Natural Ingredient Cosmetic Brand Grows Awareness and Followers on TikTok

Highlands developed a launch campaign focused on growing brand awareness and followers on TikTok, helped The Beauty Crop launch exclusive products in their catalogue, and created in-feed video content. The Highlands team is also handling ongoing training and advertising support for their internal Live operations on TikTok.

Happy Holidays From Highlands 

Happy Holidays From Highlands 

We sat down for a holiday chat with the experts at Highlands to hear about everything from their favorite holiday movie to their biggest eCommerce takeaway from 2022 and what they foresee being a significant trend in 2023.

Are you ready to meet consumers where they are in 2023? 

Are you ready to meet consumers where they are in 2023? 

Hear from Kristin Stevens, VP, eCommerce, on the best ways to meet consumers where they are in 2023. Covering everything from content marketing to social commerce, product reviews, video content, and promotional strategies that are sure to make your brand stand out from the competition.

Industry Week ’22 Recap, an Interview with Two Highlands Partners

Industry Week ’22 Recap, an Interview with Two Highlands Partners

Highlands attended Industry Week ’22, powered by ISG, at Caesars Palace in Las Vegas. We sat down with two of the event’s attendees, Gordon Christiansen and Seth Raley, to hear their impressions of the event. There were a lot of conversations around the need to drive digital capabilities and inside sales.

GS1/TikTok Webinar Follow-Up with Jon Livingstone

GS1/TikTok Webinar Follow-Up with Jon Livingstone

Gain valuable insight from Jonathan Livingstone, Head of Live and Social eCommerce at Highlands, as we discuss valuable takeaways from the GS1/TikTok Webinar and how brands can start selling on TikTok Shop