eCommerce

Channels are dead. Long live the channel.

Channels are dead. Long live the channel.

Have you been a winner or a loser during the pandemic?      Given the uncertainty of when normality (or any semblance of it) will return, do you think you’ll be a winner then?  Provided the huge impact COVID-19 has had on retailers and B2B resellers, do you even...

Making the B2B to D2C Jump

Making the B2B to D2C Jump

In early pandemic days…  TIME OUT.  Who would have thought that we’d be starting out sentences with that word, pandemic? Wearing masks and getting your temperature taken everywhere you go like it’s normal. Strange times we live in!   OKAY, TIME IN.  In early pandemic...

COVID-19 Thoughts and Insights from Highlands Point of View

COVID-19 Thoughts and Insights from Highlands Point of View

During this unprecedented time, everyone at Highlands has adapted our working practices and are staying focused on our commitment to our clients. We’ve adhered to government guidelines, closing our offices and social distancing since mid-March, keeping the health and...

Maximizing your Amazon Strategy

Maximizing your Amazon Strategy

From 1P to 3P: What’s Best for Small & Medium Sized Manufacturers? In March, Amazon gave us a preview of their corporate initiative to consolidate vendors and to enrich the consumer experience. Unfortunately, they shut off orders for many “1P” (Direct) suppliers...

Integrated Digital Marketing & eCommerce

Integrated Digital Marketing & eCommerce

You’ve spent thorough time sorting out your Amazon strategy. Great, well done. That means your eComm strategy is set, right? Well, maybe not. Amazon, whilst being important, is only part of the journey. In this blog, we’ll scope this out a bit further and give you food for thought about a more holistic approach.

Amazon- Blended Model

Amazon- Blended Model

As we have seen in the previous article, pricing varies between competitors on the same platform of Amazon. Selling on Amazon can seem easy at first however it is becoming increasingly complex all offering different benefits to the seller. Once upon a time it would be considered best practice to adopt a single method. Increasingly, it may be worth considering having a blended model that takes advantage of the different services available from Amazon.

There are different ways of working with Amazon. First, there is a fulfillment – Fulfilled by Amazon (FBA), Fulfilled by Merchant (FBM). Secondly, you can choose from different ways of marketing – Seller Central, Vendor Central and Vendor Express.

Is Amazon A Price Leader?

Is Amazon A Price Leader?

If you shop on line you’ve probably noticed that the price on Amazon for the same item can be different across many marketplace participants. You may have noticed too that prices will change over the course of a day and, at times, over an hour. Pricing is dynamic. There are many factors driving dynamic pricing but the most critical is that the key sellers have algorithms that responds to competitors’ pricing. For this reason, a price leader in the e-tail market is far more disruptive than in traditional brick and mortar retail.

10 Tips On How To Produce The Perfect Product Video

10 Tips On How To Produce The Perfect Product Video

Welcome back to part 2 of our series on Video Blogs. In our earlier post, we understood why product videos were important. To recap 73% more visitors end up purchasing products after watching a video.”

In that blog post, we also understood the factors that need to be considered before we start shooting the video itself. Now, let us take a look at how to create the best possible video that can help you sell your product.

This is why you need to create videos for your e-commerce store!

This is why you need to create videos for your e-commerce store!

Do you think creating videos for your e-commerce store is too much trouble or not worth the investment? What if I told you that using such a “cinematic” experience is an ideal way to engross your customers and boost your conversion rates? Read on, and let me know what you think!