Highlands developed a launch campaign focused on growing brand awareness and followers on TikTok, helped The Beauty Crop launch exclusive products in their catalogue, and created in-feed video content. The Highlands team is also handling ongoing training and advertising support for their internal Live operations on TikTok.
Happy Holidays From Highlands
We sat down for a holiday chat with the experts at Highlands to hear about everything from their favorite holiday movie to their biggest eCommerce takeaway from 2022 and what they foresee being a significant trend in 2023.
Are you ready to meet consumers where they are in 2023?
Hear from Kristin Stevens, VP, eCommerce, on the best ways to meet consumers where they are in 2023. Covering everything from content marketing to social commerce, product reviews, video content, and promotional strategies that are sure to make your brand stand out from the competition.
YouTube’s Next Move in the Race to Beat TikTok, Amazon Launches Free Email Marketing Campaigns, and Walmart’s Content Creator Platform
YouTube Shorts is the latest move in the race to beat TikTok, Amazon’s new email marketing campaigns and the exciting new tools being offered to sellers, and Walmart’s recently announced “Walmart Creator” program.
Industry Week ’22 Recap, an Interview with Two Highlands Partners
Highlands attended Industry Week ’22, powered by ISG, at Caesars Palace in Las Vegas. We sat down with two of the event’s attendees, Gordon Christiansen and Seth Raley, to hear their impressions of the event. There were a lot of conversations around the need to drive digital capabilities and inside sales.
Selling on TikTok Shop, TikTok is Gen Z’s Search Engine, and The End of 3rd Party Cookies
This newsletter dives into the recent GS1/TikTok/Highlands Webinar and the best ways to get started selling on TikTok Shop, How TikTok has become the number one search engine for Gen Z, and a message from Kristin Stevens on the end of 3rd-party cookies.
A Sit Down with Jan/San Industry Experts at S.P Richards and RJ Schinner
Highlands’ Director of Strategic Accounts, Jan/San, Charles Koslowsky, recently reached out to industry experts at S.P. Richards and RJ Schinner for their thoughts on how the evolving landscape in Jan/San will impact our clients’ businesses over time
GS1/TikTok Webinar Follow-Up with Jon Livingstone
Gain valuable insight from Jonathan Livingstone, Head of Live and Social eCommerce at Highlands, as we discuss valuable takeaways from the GS1/TikTok Webinar and how brands can start selling on TikTok Shop
High-Conversion Landing Pages, eCommerce Trends for 2023, and Successful Omnichannel Strategy
This newsletter covers how to create high-conversion landing pages, the latest eCommerce trends expected to take over in 2023 (like green consumerism and subscription models) and a video with CEO Bob O’Gara about what successful omnichannel strategy entails
Black Friday/Cyber Monday Prep, LinkedIn’s New B2B Business Manager Platform, Way Day 2.0, Prime Day 2.0, and Appealing to Today’s B2B Buyer
This newsletter dives into how to prep your eCommerce business for Black Friday and Cyber Monday, LinkedIn’s new B2B Business Manager, Way Day 2.0, Prime Day 2.0, and our recent webinar on appealing to today’s B2B buyer