Highlands is pleased to announce the promotion of Kristin Stevens to Vice President, eCommerce. She will have the primary responsibility of overseeing all operations for the eCommerce team.
You’ve spent thorough time sorting out your Amazon strategy. Great, well done. That means your eComm strategy is set, right? Well, maybe not. Amazon, whilst being important, is only part of the journey. In this blog, we’ll scope this out a bit further and give you food for thought about a more holistic approach.
As we have seen in the previous article, pricing varies between competitors on the same platform of Amazon. Selling on Amazon can seem easy at first however it is becoming increasingly complex all offering different benefits to the seller. Once upon a time it would be considered best practice to adopt a single method. Increasingly, it may be worth considering having a blended model that takes advantage of the different services available from Amazon.
There are different ways of working with Amazon. First, there is a fulfillment – Fulfilled by Amazon (FBA), Fulfilled by Merchant (FBM). Secondly, you can choose from different ways of marketing – Seller Central, Vendor Central and Vendor Express.
If you shop on line you’ve probably noticed that the price on Amazon for the same item can be different across many marketplace participants. You may have noticed too that prices will change over the course of a day and, at times, over an hour. Pricing is dynamic. There are many factors driving dynamic pricing but the most critical is that the key sellers have algorithms that responds to competitors’ pricing. For this reason, a price leader in the e-tail market is far more disruptive than in traditional brick and mortar retail.
Welcome back to part 2 of our series on Video Blogs. In our earlier post, we understood why product videos were important. To recap 73% more visitors end up purchasing products after watching a video.”
In that blog post, we also understood the factors that need to be considered before we start shooting the video itself. Now, let us take a look at how to create the best possible video that can help you sell your product.
Do you think creating videos for your e-commerce store is too much trouble or not worth the investment? What if I told you that using such a “cinematic” experience is an ideal way to engross your customers and boost your conversion rates? Read on, and let me know what you think!