This digital newsletter dives into Instagram Reels and the best practices for creating content, everything you need to know about eCommerce blogging for SEO, and Marketplace Pricing for platforms like Amazon and more
Marketplace Pricing: Setting a Dynamic Product Price Strategy
Why Is Marketplace Pricing Important? The way products are priced and perceived by shoppers will impact a brand’s online presence and credibility. According to research, most sales on Amazon now happen through search with more than 70% of those occurring on page one. Setting the right product pricing strategy can be challenging for many sellers.
Digital Touchpoint Overload Video with Gordon Christiansen
Video Transcript: Once upon a time, placing TV advertising was easy. Well, when I say easy you still had to understand your target audience decide on the...
Formatting Content for Social Media, Hulu Ad Manager, and Social Marketplaces
This newsletter dives into the best ways to deploy content across various social media platforms, why your business should be selling on social media, and Hulu’s recently launched Ad Manager for small to medium-sized businesses.
Live Shopping: Key Learnings from China
In this video, Gordon Christiansen, Partner at Highlands interviews Andreas Goller, formerly of Oddity Asia. The insights and recommendations through his, and his company’s experiences, with Live Shopping in China are fascinating. While Live Shopping is still...
Social Marketplaces: Using social media to facilitate direct commerce
Why should businesses sell on social media? The key to eCommerce selling is setting a strategy that can find the right customers at the right place and time. Social media networks, like Facebook, Instagram and TikTok are becoming increasingly popular for boosting conversion rates, brand awareness, and direct engagement with users.
Appealing to Todays B2B Buyer
It's time to stop the excuses - B2B buyers are just regular people. In this 4 minute video, I make my case for B2B brands to enhance their content in order to appeal to their current target audience. In order to stand out from your competition, you have to offer...
B2B eCommerce, Amazon’s European Fulfillment Network, YouTube’s New Channel Analytics, and Interactive eCommerce
This newsletter discusses the benefits of making your B2B eCommerce site like a B2C site, the advantages and disadvantages of Amazon’s European Fulfilment Network, YouTube’s New Channel Analytics Options, and Interactive eCommerce
Selling Online: Be Wary. Be Thoughtful.
In this short video, I discuss 4 topics that I’d recommend all brands either selling online or thinking about selling online, to consider. The US eCommerce market is growing nicely however, as a percentage of the overall pie it lags a little behind other countries like China and the UK. It means there is possibly so much to learn from these other countries to help refine your strategy.
Stu Conroy Featured in OPI: B2B Live Commerce
Stu Conroy was recently featured in OPI Magazine, the article is titled, Opinion: B2B live commerce – it could be for you. Live commerce sits on the very edge of our sector right now. But, as Highlands’ Stu Conroy says, the B2B space is certainly not exempt from the benefits of this next wave in the e-commerce revolution.