Amazon Europe is rumored to be terminating contracts with 1P distributors starting January 15, 2024. Their goal is to go direct to manufacturers and cut out the “middle” margin takers. Highlands has been forward-thinking in this area and offers a unique range of services to help manufacturers achieve harmonized physical and digital sales.
Learn about how to improve your online sales with social media, why low-code development is the future of eCommerce websites, and Google’s latest improvements when using keywords for Google Ads.
Every client that comes to us has slightly different requirements and wants different outcomes, which is why we don’t have a one-size-fits-all, cookie cutter approach to developing programs for our clients. We make sure we’ve got great data points to help us build great plans that we can execute through the fantastic teams that we have here at Highlands. We work with our clients collaboratively to build the best possible plans to maximize sales.
Gordon Christiansen joined a panel of senior executives assembled by OPI to share their insights for the US Business Supplies Industry in 2023, including the recent sale of S.P. Richards, the future for Staples and Depot, M&A opportunities, the impact of WFH, Data and content available to the IDC, and national accounts developments.
In preparation for the new year the experts at Highlands sat down to outline four key trends impacting the B2B distribution channel that we are keeping an eye on. 1. Sales teams refocus energy on selling, 2. Inside Sales (Virtual Sales) will become more prominent for both manufacturers and distributors, eCommerce’s role in the purchasing process will continue to grow, 4. Procurement teams switch gears from managing cost increases and supply challenges to cost out and SKU/supplier rationalization.
It was announced on January 11, 2023, that Central National Gottesman (CNG) would acquire S.P. Richards (SPR). What is Highlands’ view of the CNG acquisition of SPR? Seth Raley outlines four reasons why Highlands holds a favorable view of the acquisition and why the two companies can help one another.
We sat down for a holiday chat with the experts at Highlands to hear about everything from their favorite holiday movie to their biggest eCommerce takeaway from 2022 and what they foresee being a significant trend in 2023.
Hear from Kristin Stevens, VP, eCommerce, on the best ways to meet consumers where they are in 2023. Covering everything from content marketing to social commerce, product reviews, video content, and promotional strategies that are sure to make your brand stand out from the competition.
YouTube Shorts is the latest move in the race to beat TikTok, Amazon’s new email marketing campaigns and the exciting new tools being offered to sellers, and Walmart’s recently announced “Walmart Creator” program.
Highlands attended Industry Week ’22, powered by ISG, at Caesars Palace in Las Vegas. We sat down with two of the event’s attendees, Gordon Christiansen and Seth Raley, to hear their impressions of the event. There were a lot of conversations around the need to drive digital capabilities and inside sales.