In preparation for the new year the experts at Highlands sat down to outline four key trends impacting the B2B distribution channel that we are keeping an eye on. 1. Sales teams refocus energy on selling, 2. Inside Sales (Virtual Sales) will become more prominent for both manufacturers and distributors, eCommerce’s role in the purchasing process will continue to grow, 4. Procurement teams switch gears from managing cost increases and supply challenges to cost out and SKU/supplier rationalization.
It was announced on January 11, 2023, that Central National Gottesman (CNG) would acquire S.P. Richards (SPR). What is Highlands’ view of the CNG acquisition of SPR? Seth Raley outlines four reasons why Highlands holds a favorable view of the acquisition and why the two companies can help one another.
We sat down for a holiday chat with the experts at Highlands to hear about everything from their favorite holiday movie to their biggest eCommerce takeaway from 2022 and what they foresee being a significant trend in 2023.
Hear from Kristin Stevens, VP, eCommerce, on the best ways to meet consumers where they are in 2023. Covering everything from content marketing to social commerce, product reviews, video content, and promotional strategies that are sure to make your brand stand out from the competition.
YouTube’s Next Move in the Race to Beat TikTok, Amazon Launches Free Email Marketing Campaigns, and Walmart’s Content Creator Platform
YouTube Shorts is the latest move in the race to beat TikTok, Amazon’s new email marketing campaigns and the exciting new tools being offered to sellers, and Walmart’s recently announced “Walmart Creator” program.
Highlands attended Industry Week ’22, powered by ISG, at Caesars Palace in Las Vegas. We sat down with two of the event’s attendees, Gordon Christiansen and Seth Raley, to hear their impressions of the event. There were a lot of conversations around the need to drive digital capabilities and inside sales.
This newsletter dives into the recent GS1/TikTok/Highlands Webinar and the best ways to get started selling on TikTok Shop, How TikTok has become the number one search engine for Gen Z, and a message from Kristin Stevens on the end of 3rd-party cookies.
Dive into trace data analytics capabilities. What is trace data, uncover revenue opportunities, identify assortment gaps, minimize distributor churn risk, manage channel conflicts, and more.
In October, the Highlands team attended the 2022 North American ISSA Show in Chicago, IL. We sat down with four of the event’s attendees to hear their impressions of the event.
Highlands’ Director of Strategic Accounts, Jan/San, Charles Koslowsky, recently reached out to industry experts at S.P. Richards and RJ Schinner for their thoughts on how the evolving landscape in Jan/San will impact our clients’ businesses over time