Customer 4.0 Preview

Customer 4.0 Preview

The world of commerce has changed and will continue to change.  The pace of this change is clearly accelerating because of technology. The 1800’s gave us print, the 1920’s color print, the 1950’s gave us color TV, the 1970’s gave us the cellphone …you get the picture. 

Say No to Bad Design

Say No to Bad Design

Four elements of a modern website you can incorporate to improve it right now. I have a confession to make. It may be controversial, but I need to get this off my chest: I have found, in my short time in the office products world, that there is a general acceptance of...
Thoughts on Two Disruptions in the Market Today

Thoughts on Two Disruptions in the Market Today

First, digital disruption is altering how goods are acquired across the business to consumer (B2C) and business to business (B2B) landscape. It is also changing how goods and services are marketed. No matter what we do, understanding and acting on this is critical to...
The (not so) Scary Truth about CX

The (not so) Scary Truth about CX

You don’t have to trick your customer, just treat them like humans. Customer Experience (CX) is dead. That’s right, you heard me. Placed in a coffin, buried 6 feet deep and topped with a gravestone. Dead. In the mausoleum next to CX lies its famed predecessor:...
Maximizing your Amazon Strategy

Maximizing your Amazon Strategy

From 1P to 3P: What’s Best for Small & Medium Sized Manufacturers? In March, Amazon gave us a preview of their corporate initiative to consolidate vendors and to enrich the consumer experience. Unfortunately, they shut off orders for many “1P” (Direct) suppliers...