Blog Posts

Highlands Clients Make NAOPA 2022 Shortlist

Highlands Clients Make NAOPA 2022 Shortlist

The shortlist for the 2022 North American Office Products Awards (NAOPA) was announced Thursday, September 1, 2022. Highlands is pleased to represent three companies that made the list, Ghent, OttLite and Reckitt. 

Marketplace Pricing: Setting a Dynamic Product Price Strategy

Marketplace Pricing: Setting a Dynamic Product Price Strategy

Why Is Marketplace Pricing Important? The way products are priced and perceived by shoppers will impact a brand’s online presence and credibility. According to research, most sales on Amazon now happen through search with more than 70% of those occurring on page one. Setting the right product pricing strategy can be challenging for many sellers.