Highlands’ latest eCommerce Marketing News & Insights Newsletter covers Selling on Social, the difference between Good SEO vs Great SEO, and our latest blog: encouraging repeat purchases through eCommerce Subscriptions. Learn more about how Highlands can help you grow your eCommerce presence.
Tackle neck pain, back pain, headaches, plantar fasciitis, eye fatigue or tired feet. Do you wake up in pain? Does your body hurt after a long day at work? Start this year with a resolution to make investments in yourself to be a stronger, more productive and happier person in 2022.
Back to School 2022 Summer may have just arrived, but it’s time to prepare for a successful back-to-school (B2S) season. Lead Time Management Keep consumers happy with fast and reliable order fulfillment. Make a point to adjust lead times, order cutoff times, and...
Should you consider sustainable packaging? Shoppers worldwide strongly believe that companies have an ethical responsibility to the environment. When seeking solutions to help make the online purchasing process more sustainable, retailers should examine its manufacturing process, the lifecycle of the materials, and whether it is created to be effectively recovered and repurposed.
Why Should Online Sellers Consider Cdiscount? With sales worth €2 billion in 2020, less competition than Amazon France, and full support for international sellers, Cdiscount is one of the viable alternative channels for retailers seeking to expand their presence to meet increased online product demand in global markets.
Selling over multiple channels is key to engaging with customers. Multi-channel listing tools are essential for brands seeking to take control and manage their digital presence more efficiently. They can help companies gain exposure to larger audiences and provide the potential to convert customers that would otherwise not know about their products.
Omnichannel marketing creates a positive customer experience across various touchpoints at every stage of their lifecycle. Churn rates reduce, driving traffic and building a positive reputation for the brand. Omnichannel marketing has also shown to generate 18.9% more engagement for brands and customer retention rates also tend to be 90% higher for omnichannel strategies.
There is a lot of buzz about live commerce (AKA live shopping) and how brands should position themselves. In the UK, we have seen great success for brands with the launch of TikTok Shop, where you can purchase directly on TikTok without leaving the platform. The ability to transact directly on TikTok with a 5% sales fee has started to appeal to many brands. Social media platforms are growing their commerce ambitions, but does it make sense for your brand?
Why Use Amazon PPC? Sellers can utilize Pay-Per-Click (PPC) advertising campaigns to expand and leverage their product offerings more effectively. Read our guide for optimizing your ad strategy utilizing Amazon PPC ads like Sponsored Products advertising, Sponsored Brands, and Sponsored Display ads.
Consumer brand giant, Reckitt, took aim at the B2B space with the launch of its Pro Solutions business. You’ll recognize brands from its portfolio such as Lysol, Air Wick, Harpic, and Dettol. Reckitt was recently highlighted in the January/February 2022 issue of OPI.