Valuable Amazon insights, including Prime Day Prep for 2023 and the signs your store is unhealthy and how to fix them. Plus, dive into how the customer experience is impacted by search bars on eCommerce websites.
AOPD’s 2023 Engage Event Exceeds Expectations: Our Three Takeaways
Last week, Highlands sent four team members to Phoenix to meet with the leading independent office dealers at AOPD’s 2023 Engage conference. This event brought together both dealers and business partners to learn about new products and discover ways to grow together.
AAHOACON 2023 Follow-Up
Highlands recently attended the AAHOACON 2023 event in Los Angeles, CA. The Asian American Hotel Owners Association (AAHOA) is the largest hotel owners association in the nation, representing nearly 20,000 hoteliers and over 34,000 hotels.
Consumer Behavior Study, Gordon Featured at European Forum, Recaps: OPI Partnership and The Cleaning Show
Learn more about what Highlands has been up to from the OPI Partnership Event to The Cleaning Show in London, and the Cleveland Research Clinic’s latest consumer study.
Video: Great Content and your Digital Strategy
If you have great content you’re more likely to sell things online. Great video and imagery play a vital part in helping you improve your online conversion rate. You’re 75% more likely to sell a product online if a customer views a video. Highlands helps our clients by producing great videos, A+ content and fantastic imagery to make sure that your products get best visibility online.
Video: Building a Digital Strategy while Maintaining Existing Channels
It’s the 21st century, e-commerce has to be part of your strategy moving forward. But that doesn’t just mean putting products on Amazon. It has to be much more than that. People have to be able to find your products whether that be on Amazon whether it be on your own site – you need to think about multiple routes to market to ensure that the most people possible can get to your products and able to buy those products as easily and quickly as is humanly possible.
Enhance Your eCommerce Strategy with Social Media
Leverage the power of social media to create seamless shopping experiences for your customers and increase sales through a range of services that optimize your social commerce strategy. As the digital landscape continues to evolve, social media platforms are becoming increasingly important for businesses looking to engage with their customers and drive sales. In recent years, the concept of social commerce has emerged as a powerful new way for companies to leverage social media to reach consumers where they already spend their time online.
Walmart Business, Way Day Prep, HYGIEIA Follow-Up
Everything you need to know about the newly launched Walmart Business, how to start your Way Day 2023 preparations, and find out more about the HYGIEIA Networking Event that took place in February.
Recap: City of Hope Event for the National Business Products Industry
Gordon Christiansen, Partner of Highlands, attended the National Business Products Industry City of Hope event. Highlands is proud to be part of NBPI, the leading fundraising industry group at City of Hope. Through Move for Hope, Highlands supports City of Hope’s transformative research and patient care for life-threatening diseases such as cancer and diabetes.
Highlands to Attend OPI Partnership in Amsterdam
Highlands is attending OPI Partnership at Hotel Okura in Amsterdam, which takes place 12-14 March, 2023. Jade Wilson, Highlands’ Managing Director, Europe, will attend the three-day event which includes strategic networking, the reseller and vendor expo (featuring Dettol Pro Solutions) and the 2023 European Office Products Awards.