The world of commerce has changed and will continue to change. The pace of this change is clearly accelerating because of technology. The 1800’s gave us print, the 1920’s color print, the 1950’s gave us color TV, the 1970’s gave us the cellphone …you get the picture.
For me, modern commerce is about meeting the needs of the 21st century consumer.
What I mean by this is the expectation that, as a consumer, I can buy anytime, anywhere and anyhow.