B2B Archives | Highlands

Death of the Rep Group

by Gordon Christiansen | Jan 23, 2020 | B2B, Blog Posts

Is the traditional Rep Group model dead? I’ll be the first to admit that my Rep Group experience is narrow as the American Rep Group model doesn’t really exist in the UK and Europe. I’ve only worked for one (i.e. Highlands) and my knowledge of other Rep Groups is...

Customer 4.0 Preview

by Gordon Christiansen | Nov 11, 2019 | B2B, Blog Posts

The world of commerce has changed and will continue to change. The pace of this change is clearly accelerating because of technology. The 1800’s gave us print, the 1920’s color print, the 1950’s gave us color TV, the 1970’s gave us the cellphone …you get the picture.

Jeff Ballard Joins Highlands As Director, Strategic Accounts

by Meghan O'Gara | Mar 11, 2019 | B2B, Press Release

Highlands announces that Jeff Ballard has joined the Highlands team as Director, Strategic Accounts. He will be responsible for managing our relationship with Staples. Most recently, Jeff worked with TOPS Office Products. Previously, Jeff was a merchant at Staples.

Highlands Announces a Partnership with Spangler Candy Company

by Meghan O'Gara | Feb 1, 2019 | B2B, Press Release

Highlands is now representing Spangler Candy Company in the office, hospitality and multi-family channels. Spangler is a fourth-generation, family-owned, private company founded in 1906. Located in Bryan, Ohio, Spangler is one of the largest lollipop producers in the world and the only major candy cane producer in the United States.

A Day in the Life of Strategic Account Manager: Bill Beard

by Bill Beard | Dec 6, 2018 | B2B, Blog Posts

Bill Beard likens his job to that of an air traffic controller. He can’t lose sight of the prop planes or the Boeing 747’s, and they both require his sharpest focus so they don’t come crashing down.The Highlands Strategic Account Manager, based in Florida, works exclusively with a Mega-Reseller (or Mega, for short) in the US.

Parlaying a New Brand Into Over $ 1.5 Million in Sales

by Meghan O'Gara | Sep 12, 2018 | B2B, Case Studies

To increase U.S. shredder sales, particularly through the Office channel, Krug & Priester partnered with Highlands to position products in front of key players.