B2B

Channels are dead. Long live the channel.

Channels are dead. Long live the channel.

Have you been a winner or a loser during the pandemic?      Given the uncertainty of when normality (or any semblance of it) will return, do you think you’ll be a winner then?  Provided the huge impact COVID-19 has had on retailers and B2B resellers, do you even...

Making the B2B to D2C Jump

Making the B2B to D2C Jump

In early pandemic days…  TIME OUT.  Who would have thought that we’d be starting out sentences with that word, pandemic? Wearing masks and getting your temperature taken everywhere you go like it’s normal. Strange times we live in!   OKAY, TIME IN.  In early pandemic...

Point of View from a Field Sales Team Member

Point of View from a Field Sales Team Member

and we are on the eve of the sixth month of COVID-19. I know I’m not alone as I continue to process this absolute shift of life – of health and safety, mental well-being, managing family and friendships beyond 6 feet, navigating a pandemic lockdown and oh yeah, adapting to an adjusted work environment of the home office… perhaps forever?!?

COVID-19 Thoughts and Insights from Highlands Point of View

COVID-19 Thoughts and Insights from Highlands Point of View

During this unprecedented time, everyone at Highlands has adapted our working practices and are staying focused on our commitment to our clients. We’ve adhered to government guidelines, closing our offices and social distancing since mid-March, keeping the health and...

Death of the Rep Group

Death of the Rep Group

Is the traditional Rep Group model dead?  I’ll be the first to admit that my Rep Group experience is narrow as the American Rep Group model doesn’t really exist in the UK and Europe. I’ve only worked for one (i.e. Highlands) and my knowledge of other Rep Groups is...

Customer 4.0 Preview

Customer 4.0 Preview

The world of commerce has changed and will continue to change.  The pace of this change is clearly accelerating because of technology. The 1800’s gave us print, the 1920’s color print, the 1950’s gave us color TV, the 1970’s gave us the cellphone …you get the picture. 

Thoughts on Two Disruptions in the Market Today

Thoughts on Two Disruptions in the Market Today

First, digital disruption is altering how goods are acquired across the business to consumer (B2C) and business to business (B2B) landscape. It is also changing how goods and services are marketed. No matter what we do, understanding and acting on this is critical to...

Jeff Ballard Joins Highlands As Director, Strategic Accounts

Jeff Ballard Joins Highlands As Director, Strategic Accounts

Highlands announces that Jeff Ballard has joined the Highlands team as Director, Strategic Accounts. He will be responsible for managing our relationship with Staples. Most recently, Jeff worked with TOPS Office Products. Previously, Jeff was a merchant at Staples.

Highlands Announces a Partnership with Spangler Candy Company

Highlands Announces a Partnership with Spangler Candy Company

Highlands is now representing Spangler Candy Company in the office, hospitality and multi-family channels. Spangler is a fourth-generation, family-owned, private company founded in 1906. Located in Bryan, Ohio, Spangler is one of the largest lollipop producers in the world and the only major candy cane producer in the United States.

A Day in the Life of Strategic Account Manager: Bill Beard

A Day in the Life of Strategic Account Manager: Bill Beard

Bill Beard likens his job to that of an air traffic controller. He can’t lose sight of the prop planes or the Boeing 747’s, and they both require his sharpest focus so they don’t come crashing down.The Highlands Strategic Account Manager, based in Florida, works exclusively with a Mega-Reseller (or Mega, for short) in the US.