Full-service project sees huge results without adding strain to their in-house team.
The Client
DXB Perfume was founded in 2015 with the simple idea of making Middle Eastern perfume brands accessible to everyone at an affordable price. Since then, the company has grown to become Europe’s largest retailer for Middle Eastern fragrances, selling all major and niche brands thanks for its expert perfume knowledge and high customer service standards.
The Challenge
DXB Perfume was in need of full-service support on TikTok. Their teams were interested in taking full advantage of TikTok Shop through launching frequent Live campaigns, active promotions and advertising without adding any strain to their in-house team.
The Highlands Difference
Highlands launched Live campaigns – going Live two times a week for the brand. Coupled with active promotions and advertising, DBX Perfume saw massive growth across viewership, followers and impressions; all without adding any strain to their in-house team.
Services we provided:
- Strategic planning
- Multichannel planning with Amazon, website
- Presenter sourcing and training
- Bespoke studio set up
- Props, lighting, and multi-camera angle
- Targeted advertising for followers/conversions
- Stock/order integration management
The Result
