Live Shopping: Key Learnings from China

In this video, Gordon Christiansen, Partner at Highlands interviews Andreas Goller, formerly of Oddity Asia. The insights and recommendations through his, and his company’s experiences, with Live Shopping in China are fascinating. 

While Live Shopping is still embryonic in the western hemisphere, both Gartner and Forrester are predicting massive growth over the next 5 to 7 years. 

It is apparent that Live Shopping should become an integral part of your social strategy, for direct sales, direct consumer insights and as a top of funnel traffic driver for your eCommerce platform. If you’d like to learn more, please reach out to [email protected].


Key Points:

  • Live Shopping
  • Chinese eCommerce
  • Learnings from China
  • Social commerce
  • Influencers
  • Creators
  • Integrated marketing
  • Traffic drivers


Headshot of Gordon Christiansen


Gordon Christiansen Partner of Highlands

[email protected]

News & Insights Newsletter

Keep up with the latest Marketing and eCommerce news and tips