Say No to Bad Design

Say No to Bad Design

Four elements of a modern website you can incorporate to improve it right now. I have a confession to make. It may be controversial, but I need to get this off my chest: I have found, in my short time in the office products world, that there is a general acceptance of...
Thoughts on Two Disruptions in the Market Today

Thoughts on Two Disruptions in the Market Today

First, digital disruption is altering how goods are acquired across the business to consumer (B2C) and business to business (B2B) landscape. It is also changing how goods and services are marketed. No matter what we do, understanding and acting on this is critical to...
The (not so) Scary Truth about CX

The (not so) Scary Truth about CX

You don’t have to trick your customer, just treat them like humans. Customer Experience (CX) is dead. That’s right, you heard me. Placed in a coffin, buried 6 feet deep and topped with a gravestone. Dead. In the mausoleum next to CX lies its famed predecessor:...
Maximizing your Amazon Strategy

Maximizing your Amazon Strategy

From 1P to 3P: What’s Best for Small & Medium Sized Manufacturers? In March, Amazon gave us a preview of their corporate initiative to consolidate vendors and to enrich the consumer experience. Unfortunately, they shut off orders for many “1P” (Direct) suppliers...
Change is the Consistent

Change is the Consistent

A metaphysical sit down with VP of Sales for Canada, Tony Laprocina  “The only constant in life is change.” You’ve probably heard this saying before. Did you know it originated with the philosopher, Heraclitus? In our industry, it’s just as true today as it was in 500...
Amazon- Blended Model

Amazon- Blended Model

As we have seen in the previous article, pricing varies between competitors on the same platform of Amazon. Selling on Amazon can seem easy at first however it is becoming increasingly complex all offering different benefits to the seller. Once upon a time it would be considered best practice to adopt a single method. Increasingly, it may be worth considering having a blended model that takes advantage of the different services available from Amazon.

There are different ways of working with Amazon. First, there is a fulfillment – Fulfilled by Amazon (FBA), Fulfilled by Merchant (FBM). Secondly, you can choose from different ways of marketing – Seller Central, Vendor Central and Vendor Express.