Your B2B Sales Partner.​

Helping you successfully navigate across multiple B2B channels, winning market share and driving incremental sales growth. Whether you are looking to acquire new customers, launch new products, increase market share, improve retention and renewals, cross-sell/up-sell, and improve ROI, we are here to help.

WE TAILOR OUR SERVICES TO FIT YOUR NEEDS​

We know that every client has different needs, so we tailor our services to meet those needs and deliver incremental and long-term sales growth.​

  • STRATEGIC ACCOUNTS
  • FIELD SALES
  • INSIDE SALES
  • DIGITAL SELLING​
  • CLIENT SERVICES

STRATEGIC ACCOUNTS

Our experienced Headquarter Specialists develop strategies and coordinate their execution with key distribution and eCommerce partners.

  • Product Placement​
  • Joint Business Planning​
  • Collaborative Plan Execution ​
  • Executive Presentations​
  • Large End-User Sales​

FIELD SALES

The Business Development Managers have longstanding relationships with key local personnel across the market.

  • Provide National Coverage ​
  • Aligned to National Distributor Plans​
  • Managing Large Regional Distributors​
  • End-User & Distributor Rep Training ​
  • Customer Events & Shows​

INSIDE SALES

Our Demand Gen Specialists work alongside your sales teams to proactively create opportunities for your brand.

  • Demand Generation 
  • Lead Generation ​
  • Campaign Management​
  • End-User Focus​
  • Partnered with Distribution​

DIGITAL SELLING

Highlands Digital builds robust eCommerce programs and digital content to enrich your brand’s experience with the distributor.​

  • Content Creation​
  • Search Optimization​
  • Digital Marketing​
  • Social Media Integration​
  • Live Shopping​

CLIENT SERVICES

The ‘glue’ that enables agreed plans and client focused initiatives are uniformly executed across the business nationwide.

  • Client Onboarding​
  • Digital Asset Management​
  • Marketing Communications​
  • New Product Launch Execution​
  • CRM Reporting

Find out what Highlands B2B
can do for you

VERTICALLY FOCUSED

Expertise to grow B2B sales in multiple channels of distribution and via eCommerce. ​

Office

Multi-family

Facility Services

Automotive

Healthcare

Janitorial

Janitorial

Hospitality

MRO

Foodservice

eCommerce

Latest B2B News & Articles

Marketplace Pricing: Setting a Dynamic Product Price Strategy

Marketplace Pricing: Setting a Dynamic Product Price Strategy

Why Is Marketplace Pricing Important? The way products are priced and perceived by shoppers will impact a brand’s online presence and credibility. According to research, most sales on Amazon now happen through search with more than 70% of those occurring on page one. Setting the right product pricing strategy can be challenging for many sellers.

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