B2B Sales | Highlands

Your B2B Sales Partner.

Helping you successfully navigate across multiple B2B channels, winning market share and driving incremental sales growth. Whether you are looking to acquire new customers, launch new products, increase market share, improve retention and renewals, cross-sell/up-sell, and improve ROI, we are here to help.

WE TAILOR OUR SERVICES TO FIT YOUR NEEDS

We know that every client has different needs, so we tailor our services to meet those needs and deliver incremental and long-term sales growth.

STRATEGIC ACCOUNTS

Our experienced Headquarter Specialists develop strategies and coordinate their execution with key distribution and eCommerce partners.

Product Placement
Joint Business Planning
Collaborative Plan Execution
Executive Presentations
Large End-User Sales

FIELD SALES

The Business Development Managers have longstanding relationships with key local personnel across the market.

Provide National Coverage
Aligned to National Distributor Plans
Managing Large Regional Distributors
End-User & Distributor Rep Training
Customer Events & Shows

INSIDE SALES

Our Demand Gen Specialists work alongside your sales teams to proactively create opportunities for your brand.

Demand Generation
Lead Generation
Campaign Management
End-User Focus
Partnered with Distribution

DIGITAL SELLING

Highlands Digital builds robust eCommerce programs and digital content to enrich your brand’s experience with the distributor.

Content Creation
Search Optimization
Digital Marketing
Social Media Integration
Live Shopping

CLIENT SERVICES

The ‘glue’ that enables agreed plans and client focused initiatives are uniformly executed across the business nationwide.

Client Onboarding
Digital Asset Management
Marketing Communications
New Product Launch Execution
CRM Reporting

Find out what Highlands B2B
can do for you

Contact Us

VERTICALLY FOCUSED

Expertise to grow B2B sales in multiple channels of distribution and via eCommerce.

Office

Multi-family

Facility Services

Automotive

Healthcare

Janitorial

Hospitality

MRO

Foodservice

eCommerce

Latest B2B News & Articles

YouTube’s Next Move in the Race to Beat TikTok, Amazon Launches Free Email Marketing Campaigns, and Walmart’s Content Creator Platform

YouTube Shorts is the latest move in the race to beat TikTok, Amazon’s new email marketing campaigns and the exciting new tools being offered to sellers, and Walmart’s recently announced “Walmart Creator” program.

Industry Week ’22 Recap, an Interview with Two Highlands Partners

Highlands attended Industry Week ’22, powered by ISG, at Caesars Palace in Las Vegas. We sat down with two of the event’s attendees, Gordon Christiansen and Seth Raley, to hear their impressions of the event. There were a lot of conversations around the need to drive digital capabilities and inside sales.

Selling on TikTok Shop, TikTok is Gen Z’s Search Engine, and The End of 3rd Party Cookies

This newsletter dives into the recent GS1/TikTok/Highlands Webinar and the best ways to get started selling on TikTok Shop, How TikTok has become the number one search engine for Gen Z, and a message from Kristin Stevens on the end of 3rd-party cookies.

WE TAILOR OUR SERVICES TO FIT YOUR NEEDS​