Your B2B Sales Partner.
Helping you successfully navigate across multiple B2B channels, winning market share and driving incremental sales growth. Whether you are looking to acquire new customers, launch new products, increase market share, improve retention and renewals, cross-sell/up-sell, and improve ROI, we are here to help.
WE TAILOR OUR SERVICES TO FIT YOUR NEEDS
We know that every client has different needs, so we tailor our services to meet those needs and deliver incremental and long-term sales growth.
Our experienced Headquarter Specialists develop strategies and coordinate their execution with key distribution and eCommerce partners.
- Product Placement
- Joint Business Planning
- Collaborative Plan Execution
- Executive Presentations
- Large End-User Sales
The Business Development Managers have longstanding relationships with key local personnel across the market.
- Provide National Coverage
- Aligned to National Distributor Plans
- Managing Large Regional Distributors
- End-User & Distributor Rep Training
- Customer Events & Shows
Our Demand Gen Specialists work alongside your sales teams to proactively create opportunities for your brand.
- Demand Generation
- Lead Generation
- Campaign Management
- End-User Focus
- Partnered with Distribution
Highlands Digital builds robust eCommerce programs and digital content to enrich your brand’s experience with the distributor.
- Content Creation
- Search Optimization
- Digital Marketing
- Social Media Integration
- Live Shopping
The ‘glue’ that enables agreed plans and client focused initiatives are uniformly executed across the business nationwide.
- Client Onboarding
- Digital Asset Management
- Marketing Communications
- New Product Launch Execution
- CRM Reporting
Find out what Highlands B2B
can do for you
Expertise to grow B2B sales in multiple channels of distribution and via eCommerce.
Latest B2B News & Articles
YouTube’s Next Move in the Race to Beat TikTok, Amazon Launches Free Email Marketing Campaigns, and Walmart’s Content Creator Platform
YouTube Shorts is the latest move in the race to beat TikTok, Amazon’s new email marketing campaigns and the exciting new tools being offered to sellers, and Walmart’s recently announced “Walmart Creator” program.
Highlands attended Industry Week ’22, powered by ISG, at Caesars Palace in Las Vegas. We sat down with two of the event’s attendees, Gordon Christiansen and Seth Raley, to hear their impressions of the event. There were a lot of conversations around the need to drive digital capabilities and inside sales.
This newsletter dives into the recent GS1/TikTok/Highlands Webinar and the best ways to get started selling on TikTok Shop, How TikTok has become the number one search engine for Gen Z, and a message from Kristin Stevens on the end of 3rd-party cookies.