Why Your B2B E-commerce Site Should Mimic a B2C Experience
B2B e-commerce is growing at a rapid rate, with sales expected to reach $1.8 trillion by 2023 accounting for 17% of all B2B sales in the US. Despite this growth trajectory, however, transparency remains a major concern for buyers in terms of fulfillment, inventory and shipping. In fact, research has shown 45% of buyers want more transparent fulfillment information when making B2B purchases online, and only 22% of B2B businesses currently use a shipping and fulfillment software.
The key for B2B sellers is to recognize consumers are seeking a B2C-like experience when shopping for businesses. A great example is to include estimated delivery dates so businesses are aware of when they can restock items and make them available to consumers. It’s also important your e-commerce site is up to date with the latest tech advancements. Chatbots, for instance, are a great way to offer B2B shoppers an instant, on-site customer service experience should any questions or issues arise. Another key component is to ensure all products visible online are in stock so consumers can make informed purchasing decisions.
In today’s world, B2B buyers expect more, and research has found 90% will turn to competitors if the digital channel is not meeting their needs. For help making improvements to your B2B e-commerce site, reach out to us.
Amazon’s European Fulfillment Network: Everything You Need to Know
Amazon’s European Fulfillment Network (EFN) allows sellers with Amazon Europe Stores accounts, who are also registered for Fulfillment by Amazon (FBA), to store their inventory in a local fulfillment center and fulfill orders coming from other European stores in different countries, giving them full control and flexibility over their inventory.
There are currently five Amazon marketplaces across Europe: In the UK, Germany, France, Spain and Italy. Between those five marketplaces, they reach up to 27 countries in Europe. There are also seven countries where you can store your goods with EFN: The UK, Germany, France, Spain, Italy, the Czech Republic and Poland. An important note: the UK is no longer a part of multi-country FBA programs, meaning you can store your goods there however transferring them between other European warehouses cannot be done easily.
Is the EFN the right choice for you?
The European Fulfillment Network is a great service for starting or small businesses who want to benefit from Amazon’s fulfillment network and who do not need to store their products in more than one country.
The advantages to EFN:
- Ability to sell products on all European marketplaces
- Only need one VAT number
- Gaining Prime status
The disadvantages:
- Higher storage fees
- Naturally longer delivery time than other FBA types
To learn more about EFN and how it can benefit your business, reach out to us.
YouTube Previews New Channel Analytics Options
A few months ago, YouTube highlighted some new analytics options they are developing or have already implemented in order to help creators get more out of their performance on the platform.
The first new offering is designed to provide more detailed insights into the performance of your content across your main channel, live streams, shorts, and more. The analytics dive into the overlap in the audience between the various formats, examine each one individually and give users a unique perspective on what is driving the most views. As a result, creators will have the ability to build out a more effective content strategy.
In addition, YouTube is also adding an analytics option that would highlight the revenue earned in each content format so creators can easily identify how much each form of content is generating. This move would give YouTube a competitive edge over other platforms, like TikTok, which aren’t highlighting the benefits of posting on their platforms to the same degree.
Lastly, YouTube has also announced they are developing insights that will offer creators assistance in coming up with fresh and exciting content ideas. The insight would allow creators to type in a keyword and see the most common related searches that don’t already have a directly correlating video on the platform.
To learn more about these insights and what they could mean for your brand, contact us.
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Interactive eComm
As the number of brands selling on digital channels grows, establishing an online presence paired with an advertising strategy is no longer enough to stand out from the crowd. According to Forbes, 73% of consumers state a good experience is a key influence on brand loyalty, therefore, brands must consider the possibilities for incorporating the benefits of an in-store experience across digital channels.
