Strategic Accounts
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Strategic Accounts

The biggest hurdle to distribution is getting your foot in the door.

As a well-known and trusted agency, the team at Highlands is already there. Our long-standing, pre-established relationships with strategic resellers, wholesalers, eTailers, and distributors brings immediate trust to your brand. With dedicated and highly experienced account managers to create and execute marketing tactics, we’ll partner you with the top accounts to maximize sales opportunities.
Articles
Maura Penna

Maura Penna Joins Highlands as Director, Strategic Accounts

March 22, 2018

Highlands announces that Maura Penna has joined the Highlands team as Director, Strategic Accounts.  She will be responsible for managing our relationship with Staples.  Most recently, Maura worked as a National Account Manager at Newell Brands - Rubbermaid and served the company for almost 30 years.  She managed the Staples account for the majority of her time spent at Newell.

Shannon Blake, Partner and Senior VP of Strategic Accounts adds, “Maura’s extensive sales experience and relationships at Staples will be a tremendous addition to the Highlands team.  Maura is great at finding creative solutions for the buyers and sellers to maximize category results.  We look forward to introducing her to our partners and building stronger partnerships between our suppliers and Staples.”

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Mark Naughton Promoted to Strategic Account Manager

January 24, 2018

“We are very excited for Mark to join the Strategic Accounts team.  He has been with Highlands for over 10 years and has a solid understanding of these accounts. Mark should be able to engage quickly in making an immediate sales impact for our partners,”, says Shannon Blake, Partner and SVP, Strategic Accounts, at Highlands.  

Mark will be responsible for Essendant, Quill, Tri-Mega, and Pinnacle Buying Groups. With his prior experience handling these accounts, we know that Mark will continue to be a valuable asset in his new role. 

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Peter Brady joins Highlands as Strategic Accounts Manager

February 27, 2017

Highlands, announces the hiring of Peter Brady as Strategic Account Manager. In his role, Peter will be responsible for the day-to-day brand management within WB Mason for all Highlands clients.

Peter brings a wealth of industry experience with him to Highlands. In his most recent position, Peter was the Director of Sales for the Away-from-Home product line of Sofidel. There, he developed business opportunities, channel strategies, and growth initiatives for Staples and WB Mason. During Peter’s ten years at Newell Rubbermaid he managed multiple brands within WB Mason, and cultivated the daily relationship between WB Mason and ORS Nasco - a division of Essendant and Newell Rubbermaid's Customer Development Office and a key partner for all Newell Rubbermaid Business Segments.  
“Peter adds a unique blend of category management, sales training, and product placement experience to Highlands” says Shannon Blake, SVP of Strategic Accounts. “We are excited to have Peter on our team, and look forward to him developing a stronger partnership between our Manufacturers and WB Mason.”

Highlands is the only multinational sales and marketing services agency supporting manufacturers and resellers in the B2B, B2C, and eTail marketplaces with custom product, sales, and marketing strategies. For over 55 years, Highlands has focused on engineering greater sales for its partners by providing the most effective and efficient brand advocacy programs, brand resources, and technologies for entire channels.

Today, Highlands serves its clients in the United States, Europe, and Canada.  Highlands is proud to combine the most effective and efficient multi-channel brand advocacy strategies with world-class tactics to ensure product sales are maximized throughout the supply chain and across the globe.


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Shannon Blake Joins Highlands as Partner and Senior Vice President of Strategic Accounts

February 2, 2017

Highlands, announces that Shannon Blake is joining the Highlands team as Partner and Senior Vice President of Strategic Accounts. Shannon brings more than 20 years of leadership and experience in both the commercial and retail sales arena to the Highlands team.

“Based out of our Atlanta headquarters, Shannon will be focused on developing new and innovative solutions that meet the challenges faced by our clients selling into the increasingly volatile OP channel,” says Bob O’Gara, CEO of Highlands. Adding her deep and broad strategic account experience to our team allows us to further enhance our service portfolio for our clients, both in North America, and around the globe.


Before joining Highlands, Shannon was President and Owner of So-mine, where she will continue as a partner and leader. So-mine, a supplier of housewares and other retail driven products to the mass and office channels, will leverage the Highlands Strategic Accounts team and other support to drive more rapid product development and product launches.  

Highlands is the only multinational sales and marketing services agency supporting manufacturers and resellers in the B2B, B2C, and eTail marketplaces with custom product, sales, and marketing strategies. For over 55 years, Highlands has focused on engineering greater sales for its partners by providing the most effective and efficient brand advocacy programs, brand resources, and technologies for entire channels.

Today, Highlands serves its clients in the United States, Europe and Canada.  Highlands is proud to combine the most effective and efficient multi-channel brand advocacy strategies with world-class tactics to ensure product sales are maximized throughout the supply chain and across the globe.