Krug & Priester wins European Office Products Award, Product Video Produced by Highlands

| Press Release
EOPA Award
March 7, 2018

German manufacturer Krug & Priester was one of the winners of the 17th European Office Products Awards (EOPA) which were announced during a glittering presentation dinner at the Hotel Okura in Amsterdam on March 6, 2018.

The EOPA 2018 presentation dinner, hosted by OPI CEO Steve Hilleard and OPI Director Janet Bell, was attended by leading industry figures from across Europe. It was a fun evening of fine food and wine, and a chance to celebrate some great products, initiatives, companies and individuals from the business supplies industry.  

Krug & Priester won the prestigious Video of the Year award with its “IDEAL Shredders: Quality” video. The winner of this relatively new EOPA category went to a company in a very mature product category. It certainly managed to produce a video that hands-down beat all the competition with its light touch and engaging content. Gordon Christiansen, SVP Marketing for Highlands said, “We were tasked with creating videos that highlighted the key value propositions for the Ideal range of shredders but keeping it simple, short and fun.  This presented creative challenges however I’m proud of the way the team overcame these and delivered a great video.  Credit too, to MBM Corporation, the US-based distributor who inspired the project and allowed us to roll it out on both sides of the pond.”

Commenting on this year’s EOPA, Hilleard, who is also the Chairman of the EOPA judging panel, said: “Once again, the judges were extremely impressed by the quality of the entries we received and are great endorsement for an industry that is tackling head-on the many and varied challenges thrown at it.”

For more information about the EOPA and the judging process, see opi.net/EOPA2018

About Krug & Priester

Founded in 1951, Krug & Priester based in Balingen, Germany is now one of the leading manufacturers of document shredders, cutting machines and paper finishing products.  Recently it has expanded its range to include air purifiers, following the tradition of high quality, best in class manufacturing.

For more information about Krug & Priester, please visit https://www.ideal.de.

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