EOPA 2018 shortlist reveals two IDEAL shredder videos as nominees for “Video of the Year” award.

| Press Release
IDEAL shredder
December 15, 2017

The EOPA (European Office Products Awards) 2018 shortlist has been revealed, and among the shortlist, IDEAL has two videos eligible for “Video of the Year” category. Highlands produced these videos for Krug & Priester’s IDEAL shredders. The videos highlight the simplicity and quality of the shredders.

Senior executives gathered last Thursday for the EOPA judge’s meeting. Judges are composed of industry experts, who spent the day condensing a record number of nominees into the 2018 EOPA shortlist. 

For the past 17 years, EOPA has been established as the ultimate distinction for businesses that operate in Europe. It’s a way of celebrating outstanding individuals and companies from the office/business supplies sector. The award ceremony will be held on March 6, 2018 

“We were really excited when asked by the team at Krug & Priester to produce videos that presented key benefits of their products but in an interesting and engaging way.  Shredders is a very well-established category and it’s challenging to come up with innovative ways of telling stories to prospective clients.  The videos are really impactful and it’s great to be recognized by the European Office Products Awards committee and be shortlisted for Video of the Year.  The shortlist has other great videos from great companies so we’re honoured to be bracketed with them and, you never know, we might just win,” Says Gordon Christiansen, C.O.O. and SVP, Marketing at Highlands.

Below are the links for the IDEAL shredder product videos, which have been nominated for video of the year award. 




For over 55 years, Highlands has delivered greater sales for clients by providing the most effective and efficient brand advocacy programs. Today, Highlands serves its clients in the United States, Europe and Canada, supporting manufacturers and brands in the B2B, B2C, and eTail marketplaces.  

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