Delivering results in this high-needs niche market.
At Highlands, we understand that supplies encompass a complexity that can’t be taken for granted.

From office products to janitorial and sanitation supplies, consumables is a high-needs niche market with low product differentiation. In this market, it is easy for one company’s products to be substituted for another.

Don’t let that happen to your brand. To succeed in the consumables market, you need a team to differentiate your brand from the masses.

At Highlands, we are that team.

We’re here to make sure substitution doesn’t happen with your brand. We’re here to make your products stand out and then become an indispensable offering to the consumer.

As experts in the consumables industry with connections to top players, you’ll start out a step ahead with us. We understand the many niche markets, and we’ll work with you to ensure your product has unique positioning to draw out the differences from the competition.

For the love of a notebook

February 7, 2017

Inspired by a fascinating article by Alison Birrane from BBC Worldwide I thought I would share my own OCD about notebooks and the need to write, write and write some more .  

Alison explains that even in this high-tech world the need to write things down on paper to help articulate thoughts and plan your schedule still prevails.  She interviews some really interesting, young professionals who have a need to use notebooks, sticky notes, whiteboards, coloured pencils and marker pens. 

Everyone is different but I still love my notebooks.  We all know the tremendous success of Moleskine but other quality notebook manufacturers such as Leuchtturm1917 and Il Papiro to name a few are doing really well too.  The notebook, alongside your mobile phone is becoming a way of showing who you are, just like the pen you use.  It's a statement.

I have to confess that's not where my obsession started.  Quite simply if I didn't write it down there's a very good chance I would forget.  I believe this is true for a lot of people and am always cautious when people turn up to meetings without a way of taking notes.  Will they remember what we discussed?  More importantly, will they remember the action points they agreed to (and there's a good chance they'll have a few)?

I was kind of pleased when I read in the BBC article that research proves that written notes are better than those taken electronically.  #JustSaying

As well, when I'm trying to work through a complex problem or put together a program for clients (and even when I'm preparing a Blog post) I will invariably find a quiet space, get out my pen and notebook and start writing.  I find writing down my stream of consciousness just helps me to get where I need to go.  It's easy to refer back to, to scribble on, to cross out and to add to.  Like Word and a keyboard just much, much better.

My budget allows me to use a nice notebook, even to convince my company to invest in nice notebooks for us to use and give away to clients.  And, with every new notebook I write my name, contact details, reward information and start date at the very front.  As my notebook comes to the end I ensure every outstanding action point is transferred from my old notebook to my new one, and I write the end date in the old one.  Very OCD, I know.  Even worse is that I keep them all.  I have boxes full in the shed.  My wife wants me to throw them out from time to time but I just can't.  I just can't.

So, thanks Alison :-) , and you can read Alison's article here.

Gordon Christiansen
Partner & SVP Marketing, Highlands