Category-Hero
Making your brand the best across multiple channels.
Historically every product category had its own niche industry and required its own unique approach.

To a certain extent this is still true. However, with channel blurring and merging, the demands placed upon brands is greater and greater. The advent of multi-platform marketplaces only increases the complexity of any sales strategy.

With Highlands, you’ll have confidence in our strong product knowledge and best in class service for every product you offer. We’ll build value around your brand and demonstrate that value to the consumer.

Bringing out the best in brands is what we do.

When you work with Highlands, you’ll have access to our diverse and in-depth product knowledge across multiple categories. Using this knowledge, we work hard to tailor our strategies and tactics to each specific area of specialty.

From consumables and equipment to furniture, technology, and soft goods, we are experts at customizing strategies for each product category. Our skills and experience across international markets will bring your product to the hands of the consumer and propel your brand forward.

With low product differentiation, substitution is common for products in the consumables channel. Highlands understands and we’ll work to make your brand indispensable to the consumer.


Varying greatly from personal consumer to businesses of all sizes, equipment needs require a special focus. Highlands uses laser-precision to guide your brand to the top.


Building your furniture brand centered around your values and our expertise, Highlands will work with you to showcase the design and function of your furniture pieces through targeted marketing strategies.


As technology and consumer demands change Highlands adapts your marketing strategy as new innovations and concepts emerge, making us a great partner for the ever-changing technology channel.


From small purchases to big-ticket items, Highlands works with you to understand the driving force behind soft goods purchases, customizing the multi-line sales strategy and increasing exposure of your brand.