Bringing Out the Best in Brands

Want to accelerate your sales? Think Highlands.

Sales growth for progressive manufacturers and brands.

At Highlands, we help you grow sales into existing and new markets. Our expertise lies in getting your products into the hands of consumers, quickly, cost effectively and ahead of your competitors.  We want to be your partner from beginning to end, and to the next beginning.

We are a 'rep group' but our business has grown beyond just that.  We are not like any other agency you know of.  Not only will we help you build a fully integrated strategic sales and marketing plan, but we will execute it for you, also.

With help from Highlands, clients have access to a wide range of services, from sales representation, e-Commerce management, strategic planning, digital and traditional marketing to selling into some of the world's largest and best distributors and retailers.

Supporting your brand to maximize sales.



Whether its design or production, digital or print, Highlands can help.  Our in-depth knowledge of e-commerce and catalog owners' requirements makes us experts in content creation too. We ensure your work is 'on brand', 'on time' and 'on budget'.
Let us develop and manage your strategic blueprint alongside you.  Our REPEAT methodology helps navigate the journey, deliver against expectations and ensures there's a process for continual improvement
Highlands has highly skilled and experienced sales people who will maximize the presence of your brand with key resellers and help grow your sales.

Supporting your brand to maximize sales.

Our team have trusted relationships with all the largest accounts means that Highlands can get your products listed quickly and build plans to accelerate sales.
Highlands brings you a trusted and personalized eCommerce strategy to complement your traditional routes to market, growing your digital presence and online sales.
Our great team ensures we deliver on our promises.  Full content management, content creation, re-purposing of collateral and driving promotional activity are just part of what our team helps with.


It is with Sad Regret that Highlands Announces the Loss of Kevin O'Gara

March 19, 2018

On March 11th, at the age of 82, Kevin O’Gara passed away in Ponte Vedra, Florida. A fixture in the office products industry for over 30 years, Kevin was the founder of KOGCO, the precursor to what is today called Highlands, and retired in 1995. 

“Any success Highlands has achieved would not have happened without the foundational work my father did over thirty years from 1962 until 1995.  He was a great business person but also a great mentor to many.  All of us who were lucky enough to work with him will carry some part of him with us for the rest of our lives.  For many, this will be the best part,” says Bob O’Gara.

Kevin’s funeral will be held on March 24, 2018 at 10:00 am, at the Holy Spirit Church in Atlanta, Georgia. In lieu of flowers, the family appreciates contributions to City of Hope in his remembrance. 

City of Hope donations can be directed to:

City of Hope - NBPI
C/O Kevin O'Gara Memorial
1500 E. Duarte Road
Duarte, CA 91010
Attn: Matt Dodd

Bridget Kress5

Bridget Kress Joins Highlands as Account Manager for Central US

March 14, 2018

Highlands is pleased to announce that Bridget Kress, the newest addition to the Highlands team, has joined the Central Region as Account Manager covering the Illinois and Wisconsin markets.

“Bridget brings to Highlands valuable, high level sales experience in the Business Products and Jan San industries,” says Mike Douglas, VP of Sales for the Central and West, at Highlands. “Previous positions with R3 and Newell Brands as Business Development Director and Key Accounts Manager, along with a well-earned reputation as one of the top professionals in the marketplace make her a great addition to the Highlands team.”

branded content

Content that Supports Brand Messaging

March 12, 2018

With the ever-increasing use of falsified beauty, such as: false eyelashes, Spanx (to keep it all together), and Botox, - particularly in television and entertainment - it’s less and less likely that the average woman feels beautiful on a daily basis. ‘Dove’ introduced a new outlook on ‘beauty’ when they introduced the ‘You’re more beautiful than you think’ video.  This was a statement about what the Dove brand stood for: You don’t need to be a super-model to be beautiful with Dove.

Consumers grew connected to the stories that ‘Dove’ told and that’s how many people remember this brand; it made them feel good. This is a fine display of content that supported the brand message - content which strays from the more traditional advertising methods. This type of content brings relevant value to the consumer through emotional storytelling, will entertain consumers, or even teach them something and offers clear differentiation amongst competitor brands. This results in increased brand engagement, ultimately (hopefully) increasing sales growth for that brand.

Key Aspects of Content that supports brand messaging:

• Clarity and Consistency: Be clear on what your brand stands for, if you aren’t, then your target audience won’t be. And, be consistent. Being consistent will reinforce your message.
• Know your audience: Content can be created in different ways; it changes according to the target audience. For example, kids understand pictorial representation; the same cannot be used for an official purpose. 
• Differentiation: Be different and be prepared to be different. Have a distinct message for your brand that resonates with your audience and establishes ‘clear, blue water’ between you and your competitors.
• Remember Company Culture: Never compromise on these, whatever you create. Company output should reflect the vision, mission, culture or any of those qualities which represent your business.
• Stay Updated: Check out your competitors; know what the audience wants and provide what they are looking for.

All of these points play a key role in connecting your audience with your brand message. Deliver what is apt for your product and audience, or we could help you. In Highlands’ next blog, we will look at how content can be created specifically for social media.

Bill Hammond

Bill Hammond Recently Joined Highlands as Account Manager in the Northeast Region

March 9, 2018

Highlands is very pleased to announce that Bill Hammond has joined the Northeast Region team as Account Manager covering the DC, Delaware, Maryland, and Virginia territory. 

“Bill comes to us with nearly ten years of experience in the Office Products industry,” says Chris Merkel, District Manager for the Northeast, at Highlands. “He has served in a variety of B2B, B2C and Omni-channel capacities, including managing Office Product rep agencies and dealers in the Northeast; direct HQ responsibility for Staples Contract/Commercial, Delivery/.Com and Quill business; as well as serving in Office Product related trade marketing, digital marketing and e-commerce capacities. Possessing a unique blend of direct sales experience, combined with a proven background in e-commerce, Bill makes an outstanding addition to our organization.”