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Your growth partner.


Sales acceleration for innovative manufacturers and brands.

At Highlands, we help you grow sales in existing and new markets. Our expertise lies in getting your products into the hands of consumers, quickly, cost effectively and ahead of your competitors. We want to be your partner from beginning to end, and to the next beginning.

We are a 'rep group' but our business has grown beyond just that. We aren't like any other agency you know of, because we not only help you build a fully integrated strategic sales and marketing plan, but we will also execute it for you.

With help from Highlands, clients have access to a wide range of services, from sales representation, eCommerce management, strategic planning, digital and traditional marketing to selling into some of the world's largest and best distributors and retailers.

Supporting your brand to maximize sales.

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Marketing

Whether its design or production, digital or print, Highlands can help. Our in-depth knowledge of eCommerce and catalog owners' requirements makes us experts in content creation too. We ensure your work is 'on brand', 'on time' and 'on budget'.
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Let us develop and manage your strategic blueprint alongside you. Our REPEAT methodology helps navigate the journey, deliver against expectations and ensures there's a process for continual improvement
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Highlands has highly skilled and experienced sales people who will maximize the presence of your brand with key resellers and help grow your sales.

Supporting your brand to maximize sales.

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Our team have trusted relationships with all the largest accounts means that Highlands can get your products listed quickly and build plans to accelerate sales.
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Highlands brings you a trusted and personalized eCommerce strategy to complement your traditional routes to market, growing your digital presence and online sales.
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Our great team ensures we deliver on our promises. Full content management, content creation, re-purposing of collateral and driving promotional activity are just part of what our team helps with.
Articles

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The (not so) Scary Truth about CX

You don't have to trick your customer, just treat them like humans.


Customer Experience (CX) is dead. That’s right, you heard me. Placed in a coffin, buried 6 feet deep and topped with a gravestone. Dead. 

In the mausoleum next to CX lies its famed predecessor: User Experience (UX).

So what does your brand need to focus on now? It’s actually quite simple: humans. We propose that in order to build a successful relationship between your brand and your consumer, you need to speak humanly and directly to them. Everything in between (whether it’s bad or it’s good) is just noise.

It sounds so simple. But sometimes we forget that our company is built and run by humans and our customers are, at the end of the day, people too. Why not speak to them that way?


Is it really that easy?

Actually, no. I’ll explain:

Nowadays, customers expect the UX standard and are even used to the CX standard. Because of this, they have higher expectations of the companies from whom they choose to purchase products and services. Today, people value corporate conscience. Meaning: companies need to have AND portray their values in a real and authentic way. We believe, this is increasingly as important to consumers as: cost, quality and customer service.

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How do companies start thinking like a human?

In order to portray our humanity to our customers, companies must first organize around purpose. It’s all about the emotional connections. Your purpose should give your customers a reason to believe in your brand. This is followed closely by authenticity. If you don’t convey your purpose authentically, then consumers will see right through the facade. 


Is it time to ghost on CX?

We certainly aren’t saying that you should say boo to your current UX and CX strategies completely. But you should definitely consider this more holistic, human-centric perspective. Never forget there is a human being at the end of your supply chain. And, we’re here to help you get started.

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Highlands Adds Two New Account Managers To Field Sales Team

Highlands welcomes the addition of two Account Managers in Texas: Rachel Croll and John Richardson. Collectively they bring over 35 years of experience in account growth to the Highlands Field Sales team.

 

Rachel’s vast experience with OfficeMax, Grainger and Uline, along with her outstanding reputation in the industry, makes her an excellent fit for this role. Her wealth of knowledge in Office Products and Facility Supplies will allow for further development of the territory.

 

John has an immense sales background which began in pharmaceutical sales and leadership roles, and he most recently served in a management role for a large independent dealer in the OP industry.

 

“We are excited to have Rachel on our team, and as she lives in Houston, she’ll be based in one of the fastest growing cities in the US,” said June Schmidt, Vice President Field Sales, Northeast and South Regions. “Out of Dallas, John’s background and experience make him a great addition to the Highlands team. John will play a key role in providing high quality solutions and support for our customers and vendor partners.”

 

“The investment in highly skilled people plays a key role in helping accelerate sales for our clients,” said Bob O’Gara, CEO of Highlands. “It’s also imperative that we bring in people with experience both inside and outside the Office Channel so we can provide a greater breadth to our overall value proposition.” 

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New Strategic Approach and Augmented Reality Technology Gives FireKing Cutting Edge Catalog

Seeking to refresh their outdated product catalog and align it with their guiding principles, FireKing Security Group turned to the strategy experts at Highlands.

The Client

FireKing Security Group is a leading manufacturer of best-in-class security products for asset protection in retail, commercial, and home office environments, using the most innovative, advanced product development technology available.

The Challenge

FireKing was seeking a fresh approach to their previous catalog strategy that would provide genuine insights into their products and complement their innovative and advanced product technology.

The Highlands Difference

Starting with the WHERE, Highlands repositioned FireKing’s product range into vertical markets (Commercial, Home/Small Office, Education, Hospitality, etc.) so both their sales people and their customers can see HOW FireKing's products apply in their particular environment.

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Utilizing Augmented Reality (AR) through a partnership with Blippar (a leading AR and computer vision technology company), Highlands integrated interactive content for each channel and throughout FireKing’s catalog. 

Through the Blippar app, users can access and easily share further product information and content (including videos, PDF's and more) as they navigate through the catalog. This new technology redefines the way people discover, experience and interact with FireKing’s products - first showing them the WHERE and HOW and then giving them access to the product detail, or the WHAT.4

The Results

In their industry, FireKing has a first-of-its-kind, interactive catalog that is aligned with its innovative products. FireKing unveiled this cutting-edge marketing approach at NeoCon, a commercial design trade show.

“Our dealers and retailers were energized with the application and saw tremendous opportunity to bring a catalog and its products to life,” said Will Wolf, FireKing’s Executive Vice President of Office and Consumer Products. “We rely on Highlands as a strategic partner as they always bring the best ideas and execution to the table.”

Highlands is already working with FireKing to execute the second phase of this project which includes even more advanced technology innovations for their catalog as well as an in-store AR experience at one of the leading office product resellers.

Read more about Highlands’ “Not WHAT, but WHERE and HOW” approach in our recent blog post.

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Parlaying a New Brand into over $1.5M in Sales

To increase U.S. shredder sales, particularly through the Office channel, Krug & Priester partnered with Highlands to position products in front of key players.

The Client

Krug & Priester GmbH is one of the world’s largest manufacturers of shredders and cutting equipment.

The Challenge
Having partnered with Highlands to create a new brand for their shredders, Krug & Priester knew that they had to get their new marketing assets in front of key players—and shift product.

The Highlands Difference

Realizing the Office channel was already saturated with long-established brands, and that the wholesaler and dealer groups were locked for the foreseeable future, Highlands identified key channel partners that could help move the needle. Utilizing longstanding and trusted industry relationships, Highlands demonstrated the excellent products and communicated the newly created, unique brand positioning. In addition, Highlands ensured digital and print collateral (website, brochure, sell sheets and event materials) were available and on-hand, and could easily be deployed through our new partners.

The Results

Within 16 months of the launch, Krug & Priester experienced a steep upward sales curve, already surpassing our three-year sales goal with an annualized run-rate of sales of $1.6 Million, and they continue to grow.