Bringing Out the Best in Brands

Want to accelerate your sales? Think Highlands.

Sales growth for innovative manufacturers and brands.

At Highlands, we help you grow sales into existing and new markets. Our expertise lies in getting your products into the hands of consumers, quickly, cost effectively and ahead of your competitors.  We want to be your partner from beginning to end, and to the next beginning.

We are a 'rep group' but our business has grown beyond just that.  We are not like any other agency you know of.  Not only will we help you build a fully integrated strategic sales and marketing plan, but we will execute it for you, also.

With help from Highlands, clients have access to a wide range of services, from sales representation, e-Commerce management, strategic planning, digital and traditional marketing to selling into some of the world's largest and best distributors and retailers.

Supporting your brand to maximize sales.



Whether its design or production, digital or print, Highlands can help.  Our in-depth knowledge of e-commerce and catalog owners' requirements makes us experts in content creation too. We ensure your work is 'on brand', 'on time' and 'on budget'.
Let us develop and manage your strategic blueprint alongside you.  Our REPEAT methodology helps navigate the journey, deliver against expectations and ensures there's a process for continual improvement
Highlands has highly skilled and experienced sales people who will maximize the presence of your brand with key resellers and help grow your sales.

Supporting your brand to maximize sales.

Our team have trusted relationships with all the largest accounts means that Highlands can get your products listed quickly and build plans to accelerate sales.
Highlands brings you a trusted and personalized eCommerce strategy to complement your traditional routes to market, growing your digital presence and online sales.
Our great team ensures we deliver on our promises.  Full content management, content creation, re-purposing of collateral and driving promotional activity are just part of what our team helps with.


Mickey Sandor Joins Highlands As Business Development Manager

May 29, 2018

Highlands is pleased to announce Michelle (Mickey) Sandor as Business Development Manager, responsible for building relationships within the Multi-Family and Hospitality channels in the United States.  Mickey’s background as a Hospitality Specialist at HD Supply gives her great insight and knowledge to accelerate sales for Highlands’ clients. 

"Mickey's prior experience working in sales for HD Supply and on the manufacturer side - calling on the Hospitality vertical - make her a great fit for Highlands as we move to support our partners and grow market share in these key business sectors," said Mike Douglas, VP Sales for the Central and West.


Highlands Announces an Expanded Partnership with KFI Seating

April 6, 2018

Highlands is pleased to announce they will now be representing KFI Seating in the Office Products Channel. KFI is a manufacturer of tables and chairs, which fit the needs of many institutions: commercial, hospitality, education, government and healthcare. Located in Louisville, Kentucky, all KFI products are assembled in the USA. KFI invests their efforts in speed, service, and design, with a heavy emphasis on the need for a great customer experience and community involvement. 

“KFI has had great success working with Highlands on strategic e-commerce accounts. We have been impressed with the professional sales approach, strategic thinking, marketing and most importantly, relationships with key accounts. That being said, we are excited to now work with the entire Highlands family,” says Chris Smith, President and Owner of KFI Seating.

Bob O’Gara, CEO of Highlands, adds “We have been very impressed by the repositioning of KFI by Chris Smith and Scott Williamson, COO and Owner of KFI Seating. Their emphasis on affordable design is what many customer segments require today. This is the perfect time to extend our relationship.” 

For more information on KFI Seating, please visit
social media content

Social Media Content

March 27, 2018

Are you struggling with getting on the social media train in 2018? Did you know there were 3.03 billion ACTIVE social media users as of November 2017? If you aren’t currently utilizing social media, or are doing so with very minimal efforts, you might be breaking a sweat as you continue to read this. 

What is Social Media Content?
Social media content is any form of content shared via social media. Sounds simple, but there are various ways of attracting consumers via content. What type of content should you use? Which platform is acceptable for your brand? How do you know when to post these items? This blog aims to help you understand social media content and which trends you should consider executing to increase your brand’s reach.

Social Media Content Strategy
Successful social media starts with a social media strategy. Research needs to be done in order to effectively execute your social media strategy.
Before spending copious amounts of time creating and posting content, follow these steps to improve your chance of success with social media content:

1. Think of your intended audience first. Who are these people? How can you relate to them? Where are they?
2. Establish your "brand voice" and REMAIN CONSISTENT. If you missed our last blog - "Content that Supports Brand Messaging", you can find it here.
3. Develop content surrounding your findings. We will get into social media content “trends” next, which may help you discover your preferred style of content.
4. Post on the relevant social media platforms. There are many social media management platforms that can post for you. Start by setting up a calendar, adding content, and let the management platform do the hard work - maintaining a schedule.
5. Set goals for your strategy. What is your desired outcome? Increase ROI, website traffic, etc.
6. Lastly, analyze your results and adjust your goals and content accordingly. A great way of monitoring your success is to use Google Analytics.

Trends to Watch for in 2018
• Increased engagement between brands and customers - Jay Baer, President of Convince and Convert, found that 42% of users complaining about a brand via social media, expect a response in less than one hour. Gone are the days when consumers had the patience for 1-800 numbers and their automated systems. 
• Videos as top priority - With predictions that video will account for 80% of global internet traffic by 2019, you should ask yourself, “is your current content strategy poised to embrace this trend?” Keep in mind, consumers are 73% more likely to purchase product(s) after watching a video.
• Chatbots - Oracle conducted a survey, which suggested that 80% of marketing executives are currently using chatbots for business, or plan to by 2020. 

If you would like more information on providing great content for your customers, contact us.  

Maura Penna

Maura Penna Joins Highlands as Director, Strategic Accounts

March 22, 2018

Highlands announces that Maura Penna has joined the Highlands team as Director, Strategic Accounts.  She will be responsible for managing our relationship with Staples.  Most recently, Maura worked as a National Account Manager at Newell Brands - Rubbermaid and served the company for almost 30 years.  She managed the Staples account for the majority of her time spent at Newell.

Shannon Blake, Partner and Senior VP of Strategic Accounts adds, “Maura’s extensive sales experience and relationships at Staples will be a tremendous addition to the Highlands team.  Maura is great at finding creative solutions for the buyers and sellers to maximize category results.  We look forward to introducing her to our partners and building stronger partnerships between our suppliers and Staples.”